Why Keyword Research Matters
It's All About Proper Keyword Research
By Jeremy Ashburn
September 7, 2017
A few weeks ago, when we wrote a blog post about the importance of keyword research, it generated some interesting feedback. One surprising email came from Helen Stark, Marketing manager at Ahrefs. For those of you who don’t know, Ahrefs has one of best suites of SEO tools that help us Advanced SEO Specialist serve our clients. At PushLeads, we frequently use Ahrefs to do some amazing SEO Antics such as doing as comparing competitors with their Domain Comparison tool, finding excellent Search Phrases to rank for with their Keyword Research tool, and finding Content ideas with the Content Explorer.
Great stuff! So, Helen emails us, thanking us for the blog post. “Liked your approach to sorting keywords into groups,” was her fabulous compliment. We thoroughly enjoyed such attention!
“Flattery will get you everywhere” is the quote we had in mind.
Ahrefs Keyword Research Guide
Helen continues, explaining they’ve put together a “one size fits all” keyword research guide. The guide covers:
- Step by Step: A step-by-step process of keyword research, from collecting seed keywords to grouping & prioritizing
- Videos: 2 videos on competitive keyword research and some creative ways of getting high-potential keyword ideas
- Recommendations: discover important keyword metrics to look at (keyword difficulty, clicks, traffic potential, etc).
We’ve read the guide a few times ourselves and are quite impressed! Like we recommend, they suggest starting out with strong seed keywords, finding out what you already ranking for, and really understanding keyword metrics. However, be warned, this keyword research guide isn’t for the faint of heart. For one thing, it’s some 4,500 words long and references quite a few advanced SEO tactics and strategies.
Want to Learn More?
So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.
I’m Jeremy Ashburn with Push Leads, thanks.
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