Does HTTPS Help SEO?
The Importance of Having a Secure Website
By Jeremy Ashburn
May 17th, 2019
Have you noticed that the web has changed recently? If you’ve been searching around online, you’ve probably seen both the HTTP and HTTPS sites out there? What’s the difference between these two? Does HTTPS and SEO matter? These are all great questions!
What is HTTPS? The “s” at the end of “http” simply means that your site is secure. Being more secure means that more people trust your website, that it’s safe to browse and buy content from, and that your website is more protected from hacks and attacks.
If you want a more technical explanation, HTTPS (Hypertext Transport Protocol Security), or secure, sites include the SSL 2048-bit key and can protect a site connection through authentication and encryption. They also block incoming connections so only users who have access to the correct keys can access the site.
In addition, HTTPS requires that the Internet Service Provider (ISP) maintain some form of cryptographic security, in which a single key is used to store encryption information about the site data, the server itself, and a random sample of people who use the site, to protect the authentication of the authentication process.
The key to secure the connection isn’t an integer: it’s a unique code with SHA256’s 256-bit security, used during each encryption round. Since most browsers can only use 1024-bit keys, such as the 2048-bit RSA key described above, you will need one or more servers. For a server using 2048-bit RSA keys, we recommend HTTPS with 128 bit keys (i.e., 1024-bit keys).
Why HTTPS and SEO Matters
In 2014, Google came out with algorithm updates that favored HTTPS websites. Essentially, Google’s algorithm rewards sites that are secure. Google rewards sites that use HTTPS. Google considers HTTPS part of their ranking factors, meaning that sites that are secure actually will show up at the top of Google.
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