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7 Mistakes When Using Google Ads

Video Review

By Jeremy Ashburn

How to Harness the Power of SEO & PPC

Dana DiTomaso explains on the most recent Whiteboard Friday that SEO & PPC aren’t at opposite ends of the spectrum. In fact, using both of these can have excellent benefits for Google Ads. The truth is, SEO can learn alot from what happens in the PPC side of things. You can improve your PPC from understanding what’s going on in your SEO.

Let’s look at the common mistakes and how to correct them.

Mistake #1 - Using Too Many Keywords

Most often when doing PPC, people use too many keywords in each campaign and ad group. For example, if you’re doing Google Ads for a Carpet Cleaner in your local city, don’t just add 40 “carpet cleaner” keywords into one campaign. Rather, create multiple campaigns that have only 2-4 keywords in each ad group. Doing this allows you to have more control over what’s specifically happening in your campaigns.

Mistake #2 - Using the Wrong Match Type

If you’ve been doing Google Ads for while, you’ll know about the 4 different match types: broad match, broad match modifier, phrase match, and exact match.

Best practices here include starting out a campaign using exact match and broad match modifier. If your campaign isn’t getting enough impressions, then increase your radius, add more markets, or consider using some phrase match keywords.

Mistake #3 - Only Using One Ad Per Group

With Google Ads, we often see a lot of people who have only one ad per group. It’s always best to have to at least three ads per ad group. You need to be able to clearly see what’s working, what’s not working, and areas that you need to work on to improve. You won’t see this data if you’re only using one ad per ad group.
 

Mistake #4 - Not Using Emotional Triggers

When creating ads, really spend some time thinking about adding emotional triggers into your copy that gets people engaged. Talk to your clients and ask them about the emotions their customers feel when they call them.
  • What are ways they’ve helped their clients?
  • What problems are they solving?
  • What feelings do they have after providing the service?

Mistake #5 - No Call to Action

Be really specific on what you want the person who’s viewing that ad to do when they see it. Examples of using great call to action include asking them to register for free samples, providing a free sign up, using sitelinks as a micro sales letter, asking a question that provides the need to use their service. Just tell the ad viewer what you want them to do.

 

Mistake #6 - Where's Your Extensions?

Google Ads includes something called Extensions. These are things that show under the ads like addresses, hours of operation, phone numbers, or specialized call to action. Ideally, you should use every type of call to action that you can when creating ads. Later, as your ad campaigns are running, you can determine what’s working best and fine tune your control.

Using Extensions are also great because on mobile, your ads take up more space. This pushes down the competing ads and allows you to claim more digital real estate. All of this increases the possibility that the ad could work more effectively on your behalf.

Extensions won’t work all the time, but, just by using them, it’s possible that they could create a trigger and cause a click or conversion.

Mistake #7 - Not Separating Display & Search Ads

Always, always, always, keep your display and search separated from each other when creating and running Google Ads campaigns. Really, display ads and Google Ads are a totally different experience. By trying to keep them together in the same campaign, you really won’t know what’s working and won’t have control over the process. Don’t mix those two up. Make sure to uncheck that by default. 

Start Using Google Ads

If you haven’t tried using Google Ads yet, we encourage you to try it out. Create an account, create one campaign with a few ad groups, 4-6 keywords, and 3 ads per group. Start things out with a small $50 budget and see what kind of results that you get.

If you need help, we provide Google Ads training or can create, run, and manage your Google Ads for you.

Thanks for reading! Good luck out there!

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A Reliable Business Phone Service

Vistanet is Our VoIP Provider

By Jeremy Ashburn
May 22nd, 2019

We just wanted to do a brief blog post introducing one of our trusted partners, Vistanet. Vistanet is our VoIP Provider, they provide VoIP Services for PushLeads. What this means is that we have our business phone number through them and receive calls through the Internet through their service.

Do you have a VoIP service? Through VoIP you get reliable phone service through the internet, flexibility of features like business texting, an auto attendant, call recording, efax from your phone, and so much more.

It’s a super easy to use system. We love it. And, they come to you to install the service and train you. I loved that.

Call Andrea Robel with Vistanet at (828) 348-5366 or info@vistanet.co.

 

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Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

Using Social Media & SEO

How to Use Social Media to Leverage Your SEO

By Jeremy Ashburn
March 8th, 2018

Life in the SEO World

There is no doubt that social media has taken over communication platforms with the same urgency as the Gold Rush of 1848. Just like the Gold Rush, there is “gold” in learning to implement social media into business and marketing. There is as much “gold” in becoming educated in the value of search engine optimization (SEO) in sales and marketing. Combine these two platforms and the result is a marketing and sales winner.

Learn How to Use Social Media to Leverage Your SEO

Growing SEO Leverage

When using media formats like Twitter, YouTube, Pinterest or Facebook, it helps to become more consciously aware of personal communication skills. The first awareness is to avoid using unnecessary verbiage. In most cases, these social platform target brevity rather than endless verbosity.

Using SEO in social platforms is relatively simple to do. Begin by “putting teeth” into what you communicate. No one orders filet mignon and receives fatty meat. This is the analogy to use for social platforms and SEO.

Create a Signature Media Style and Purpose

Next, create a signature media style that is unmistakable. Embed SEO keywords in introductions, content and conclusions that are not repetitious, but offer a view of your communication style and purpose. Social platform style should include SEO that targets on a one-to-one, rather than mass, basis. If your social platform appears it is mass “marketed,” it will not attract interest.

The Role of SEO in Marketing

Next, create a signature media style that is unmistakable. Embed SEO keywords in introductions, content and conclusions that are not repetitious, but offer a view of your communication style and purpose. Social platform style should include SEO that targets on a one-to-one, rather than mass, basis. If your social platform appears it is mass “marketed,” it will not attract interest.

Viral Socializing with SEO

SEO experts know the importance of locating specific keywords so search engines rank social platform posts higher than millions of others.

For example, the owner of a landscaping business can “socialize” on multiple platforms without beginning by introducing the business. Blasting business ads across social platforms can be a marketing deterrent.

Project the Human Side to Increase Personal Interest

Choose to become part of a group with whom your communications are of greatest interest. In marketing and sales today, projecting the “human side” of your image is just as important as being the quintessential business person.

For one thing, projecting a more human side allows your target market to develop greater interest and coincidentally discover your professional business character, while incidentally learning more about your business offering.

Steps to Use Social Media to Leverage Your SEO

There are several steps to use social platforms to leverage your SEO. These include:
. Creating regular blog content
. Focus on local targets for your core groups
. Use meta tags, links and back links
. Register on search engine links relative to those your media target use most like travel, restaurants and home repairs
. Maximize your efforts on major social platforms with optimal visibility and participation

Viral Socializing with SEO and Social Media

Go Forth

As you can see, being a social platform “member” rather than an infrequent visitor elevates personal status as well as business rank.

Have you joined the Gold Rush yet? If you haven’t, now is your chance to start leveraging both Social Media and SEO together to start working on growing your business.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

SEO is All About Engagment

SEO is About more than Ranking

By Jeremy Ashburn
October 20th, 2017

Most SEO Strategists Have it Wrong

Most SEO Strategies Have it WrongIn an SEO campaign, it’s all too common to focus entirely on a numbers-driven strategy that is confluent with the rules of the Google algorithm. You may be surprised to hear that this focus is substantially flawed.

Most SEO strategists make it their top priorities to boost rank in the SERP and stimulate traffic, but there are still many essential factors that they’re failing to address. When artificial means are all that are used to achieve the goal, the results are solely metrics based, and actual engagement and conversion is forgotten. In reality, the top priority of any SEO is to connect with customers and deliver conversions, both of which can’t be achieved with the traditional, artificial SEO strategies. Top-ranking search results that don’t engage are worthless.

Does your SEO engage?

Is Your SEO Engaging?Whenever the focus is just numbers, SEO strategists, before beginning any tactic, will consider whether or not it will increase rank in the SERPS and, if found that it does, the tactic is performed. The only problem with that process is that the Google algorithm is constantly changing. Furthermore, it ignores the fact that position is dependent also on the SEO work of your competitors as well as your own, which is completely out of your control. Those tactics usually fall short of authentic engagement, so even if SERP position is elevated, there will be no additional sales.

Let’s use content marketing as a common strategy. SEO strategists greatly believe in the importance of backlinks, hyperlinks on other sites that lead back to your site. The Google algorithm also puts great value on legitimate backlinks. There are a variety of means to accomplish these backlinks. A common one is by creating dozens of short articles that contain backlinks, which are then put in SEO centered blogs and websites. The only big problem with this thinking is that those blogs and websites have been created, not for real people, but just the Google algorithm. This often means that the content is poorly written and so basic in information that it is pretty much useless to an actual person looking for guidance.

Articles like those never lead to conversion, and in fact, could hurt your brand because of a lack in quality. In the end, a strategy like this leads to a short-lived boost in SERP ranking, but no actual sales.

Advice From Fred

The 2017 Google update known as “Fred” was created to penalize any website that contained transparent, low-quality content. Since its creation, a significant number of mediocre affiliate websites, designed only to artificially generate backlinks, have succumbed to drastic dips in rank. This does not mean that SEO strategists should stop using SEO, but simply that the goals of SEO must be redefined in order to have any sustainable value.  Providing efficient SEO will mean taking the focus off of numbers-driven strategies that overlook quality content, and shifting it to professional, quality journalism. SEO managers who focus solely on metrics and tactics are out. Managing editors with journalism experience who understand how to engage consumers with interesting stories are in.

This is the new shift in SEO strategy, and it isn’t so far fetched. It will ultimately lead to stronger campaign results and happier consumers. It’s just another great example of the age-old phrase, “quality over quantity.”

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is Organic SEO?

Defining Organic SEO

By Jeremy Ashburn
March 4th, 2016

Our Vision

At Pushleads, our vision is to increase your website’s profitability” by doing three things: Pay Per Click, Organic SEO, and Conversion Optimization. So, what do these things mean? Let’s look a three quick definitions.

  • Pay Per Click are ads that show up at the top of Google that drive instant traffic to your website.
  • Organic SEO is making your website show up at the top of Google in the normal results (not ads).
  • Conversion Optimization is improving the design, layout, and content on your site to make it easier for people to contact you (called conversions).

Organic SEO

So, what exactly do we mean by when we say that we do Organic SEO? Sure, we could give you various technical definitions, but we’re not going to do that here. Organic SEO simply means that we do the “inside tweaks” on your site to make it start showing up in Google.

This process involves:

  • Keyword Research – The goal is find the best search phrases, called Keywords, for your business. This process involves putting 500+ keywords through two rounds research to find the best search phrases that your site should ranking for.
  • Onsite SEO – Our focus here is to place the best keywords on the best places of your site to make it show up in Google. In this phase, we pick the best keywords and adjust the content on all the pages of your site accordingly.
  • Content Marketing – Search Engines like Google need fresh content on your site to take your business seriously. This content Marketing phrase involves researching content ideas, assigning articles to our team of writing professionals, publishing them on your site, and notifying Google of the new content on your site.
  • OffSite SEO – This 4th stage is all about improving your site’s reputation by increasing the links that point to your site from other sites. This process involves putting high quality content on other sites (blogs, articles directories, and social media) and linking back to your site.

Organic SEO’s Pros & Cons

For every high there is a low! As with everything in life, there are Pro’s and Con’s to doing Organic SEO. Let’s look at these briefly:

Pros

  • More Traffic – Once you’re website shows up on Google’s First page, you’ll receive double or triple the amount of traffic within a 30 to 90 day period. This is good, however, the next point is even better!
  • Targeted Traffic – Targeted traffic is visitors who find your site for exact search phrases that you want to be found for. Ideally, when visitors come to your site via target search phrases, they’ll either call you, email you, or submit a contact form so they can have a discussion with you.
  • Improved Reputation – As more links and traffic flow into your site, you website will gain a better reputation online and continue to show up on Google’s first page for more keywords.

Cons

  • Takes Time – One of the most frustrating aspects to Organic SEO is how long it takes. The Organic SEO process usually three to six months to “push” your website to Google’s First page for the keywords that we’ve chosen. One reason for this “longer waiting period” is that Google wants to ensure that your company isn’t spamming Google with low quality content.
  • Is a Guessing Game – Since we’re not bringing traffic directly to your site through Pay Per Click, we’re basically guessing on which keywords are best. That’s a risk because ideally we’d like to use Pay Per Click to determine the best keywords.
  • Isn’t an Exact Science – Google is a Search Algorithm, an “Artificial Intelligence” if you will. In some cases, your website will rank on Google’s First within 30 days for some keywords, while in other cases will take 90 days or longer. This is the “nature of the beast” and due in part to the way Google and other search engines work.

Get a Free Business Evaluation

We’ve love to have the opportunity to get started with a free 1 hour Marketing Evaluation. To prepare for the evaluation, we focus on hours of keyword research, discover which keywords your business isn’t ranking for, and form a strategy that will grow your business. The evaluation consists of a hour meeting where we explain the results of our research, discuss our marketing strategy, and vividly show you how we can grow your business.

Just call us at 828-348-7686 to get started with your evaluation.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Facebook Fanpages Matter

What’s A Successful Facebook Fanpage?

By Jeremy Ashburn
March 2012, 2015

A stellar Fan Page needs high End Branding, A Sexy Sales Page, and Regular Customer Interaction. You got to have professional branding. You need an easy to locate Sales Page. You’ve got keep customers with regular interesting and engaging posts. Now we’re onto something!

High End Branding

Facebook Fanpages need high end, high quality branding that attracts visitors to your brand and business. It’s important that your fan page be consistant with your online presence. This means that it needs to have the same “look and feel” as your brand. It needs to visually have the same logos and designs that your Website, Business Cards, and Flyers have. By extending your brand into Facebook with a well done Fanpage, you’re telling your clients and customers that your business understands the importance of being part of the most popular social network out there.

Call to Action

The Fanpage needs to have a crisp and clear call to action, or you simply won’t attract the right type of attention to your brand. Facebook’s new Call to Action signup button is a great way to build a clear way for people to interact with your business, right from the Fan Page. Ask yourself: “What is the goal of the Facebook Fan Page? Is it to get more traffic to your website, to get sign-ups, or to download an app? Depending on your goal for the Fan Page, you can place the call-to-action button to the left of the Like button to push visitors in the direction you want them to go.

Regular Interaction

Your Fanpage needs customized Fanpage AND engaging interactions. You’ve got keep customers with regular interesting and engaging posts. You have to interact with your visitors through your Wall Tab and elsewhere you Facebook and the web. Interacting with your visitors is one of the best ways of getting your visitors to keep coming back to your Fan Page, again, and again.

Go and Be Successful!

So, how does your current Facebook Fan Page measure up? Go there and look at it now. If you need to improve it, start setting aside time in your schedule to do so. As you improve the High End Branding, Call to Action, and Interaction, you’ll need a spike in your likes, sign-ups, downloads, and traffic to your website.

Now, go. Go and be successful with your Facebook Fan Page creation. SmileDon’t forget to tell us about it!

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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