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SEO

SEO is the process of making “inside tweaks” & “outside tweaks” on a website, so that over time your it becomes more search engine and friendly to Google.

The Top SEO Ranking Factors of 2017

Major Ranking Factors for SEO in 2017

By Jeremy Ashburn
November 2nd, 2017

One of the biggest myths in the industry right now is that the Google algorithm has become so complex that it’s pretty much useless to spend time with SEO ranking factors. The key phrase in that sentence is MYTH! SEO is far from useless, even in the current growing trends of social media paid traffic.

Top 3 Ranking Factors for 2017While working with local businesses, we often come across business owners who come across who focus solely on social media marketing, while completely neglecting the importance of SEO strategies. Now don’t misunderstand, we know how important it is to stay current and make use of social media marketing, but because so many business owners have thrown out SEO as a tool of the past, a huge window has been left wide open for SEO. By better developing the content on your website, you can dramatically enhance Google’s stream of free traffic to your site.

Google’s algorithm has thousands of ranking factors and sub factors, and understanding all of them would drive even the most dedicated SEO strategist up the wall, but the beauty is that there are only a handful of factors that will give you the most success.

Based on the extensive research done by some of the Internet’s top analytic services, there are 3 main factors that determine highly effective SEO. As a local business owner, here's how you can take your site to the next level with these top 3 SEO ranking factors in 2017.

Factor #1 - RankBrain

Sound familiar? Probably not. Here’s the gist of it. RankBrain is the artificial intelligence algorithm that Google uses in order to learn about what people search for most, auto update itself, and provide the best search results for its users. In laymen’s terms, if RankBrain notices that more people click on the second search result more than the first, it will move the second up and the first down. It is a very sophisticated system that has one simple job: to arrange Google’s search results in order from most popular to least.

Why It Matters To You

Google’s primary aim is to provide the best, most accurate search results for its users, so if you focus on strategically filling your web page content with the right keywords relevant to your site, RankBrain will take care of the rest. As long as your content has articles that are more than 500 words long and contain answers to the questions that were searched for in Google, RankBrain will acknowledge your site’s relevance. Of course, this is just the basics of RankBrain, but you get the gist.

Factor #2 - Content

The key word on this whole subject is “relevance.” Like I said before, Google is all about providing the most accurate search results relevant to whatever you type into its engine. That means that the content on your site, and more importantly the SEO keywords in that content, must be relevant to whatever Google’s users are searching for. Many website owner’s think that it is sufficient to have adequate content on their site, and just provide links to other sites that better explain the query. This couldn’t be further from the truth. Google’s algorithm ranks content relevant to its users searches much higher over relevant links. The SEO keywords that you embed in relevant content make a huge difference in whether or not your site is seen.

 Basically, the better you can answer a users search query in your content, the higher the probability that your site will be seen by Google as relevant to its users.

Factor #3 - Link Value

We know what you’re thinking. “Didn’t you just tell me that great content mattered more than links?” Just hear us out. It is all about where your links are coming from. Google puts higher value on links and backlinks that come from high valued domains. Of course, this does not replace good, relevant content, but if your site has links to domains that are of low value, then they are inconsequential to the visibility of your site. On the other hand, if your site has links to higher value domains, this strengthens the visibility and value of your site. Moz.com, a top SEO analytics site, calls this “Domain authority” and “Page authority,” and Moz has great, in depth info on the subject.

Skyrocket to the top of Searches

These are just the primary determining factors of efficient SEO, and there is so much more that can be learned about the tips above, as well as many others. However, you can rest assure knowing that if you begin with these top 3 SEO ranking factors, you’ll be on your way to watching your site skyrocket to the top of Google’s search results.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we're looking at here isn't high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here's an example of Junk Content on the Web, called "Keyword Stuffing."
See how the words "red apples" are repeated over and over in the content of this paragraph? The process of doing this is called "keyword stuffing."

Keyword Stuffing

Google defines keyword stuffing as the "practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results." Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn't like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google's algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will "add a slap" to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google's First page into the second, third, or hundredth page. Basically, the offending website disappears from Google's Search altogether and it can take alot of work to make that website "move to the top" again. Sometimes it's not even possible.

Why Publish this Junk?

So why do we see this so called "keyword stuffing" across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it's core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here's some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO's because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google's engineers updating the algorithm, over and over, have made it much more intelligent. It's my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn't an artificial intelligence that wants to "take over the world," it's an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it's 64% desktop market share of the search engine market. For that reason, Google's top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they're looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: "Always add value to the web." When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we're publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they're looking for. The more value that people find using Google, the more they'll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that's value. When site's provide direction to life's persistent questions, that site is providing value. When a site has a high quality design, that's value. When a site publishes excellent content, that's value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site's value at the same time. So, what are different ways that you can add value to the web? Here's a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company's Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you've recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you'll start showing up in more and more searches. You can't publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn't have to be hours and hours of writing articles while looking at the screen. Content doesn't have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

Is Your Site Secure?

The Importance of a Secure Site

By Jeremy Ashburn
October 24, 2017

The Importance of Having a Secure Website

We recently took the plunge and made PushLeads secure. This means that whenever someone loads PushLeads.com in their internet browser, they’ll see a https://www.pushleads.com/ site instead a https://www.pushleads.com/ site. If you look at these two different URLS closely, you’ll notice that the first one has a HTTPS vs a HTTP in front of it. So what’s the difference between HTTP and HTTPS? Why does it matter if you have a secure site? Read on to find out.

What is HTTPS?

Simply put, HTTPS is a more secure way to show web pages on the internet. Without getting to deep into the technical details, HTTPS is essentially a way to encrypt information that you send between a browser and a web server. HPTPS protects visitors on your site from “man-in-the-middle” attacks, where someone steals the information being sent to a website, like credit card information or logins. In the past, HTTPS connects were mostly used for sites that contain sensitive information (like ecommerce or government sites) but now more and more sites are making the switch to HTTPS.

What is an SSL Certificate?

An SSL Certificate is a collection of data files on your server that create an encrypted connection between your internet browser and your server. You’ll know when you have your SSL Certificate is installed because you’ll see a green padlock installed on green padlock on your site when people visit it. This green padlock indicates that your site is secure.

Why Should You Make Your Site Secure?

There are many reasons why you’d want to make your site secure, but here’s three reasons:

1. Better Google Rankings

One of the biggest benefits you’ll experience is better rankings in Google, once you make your site secure. In 2014, Google introduced the idea of HTTPS Everywhere, indicating that websites who use SSL will get a search boost. Of course, when Google makes an announcement like this, you’d like that everyone would start doing HTTPS. However, outside of eCommerce sites, people have been slow to adapt. Things began to change in 2016 when Google updated their Chrome Browser to show sites that don’t use HTTPS as Unsure.

2. Improved Security

The reason why Google likes sites that have HTTPS is because they want their users to have the safest experience. Because HTTPS protects people and their information from hackers. You can see why keeping user’s information secure provides a better user experience.

3. Secure Browser Labels.

As part of their push to make the web more secure, Google is update their labels for HTTP sites. Right now, sites that aren’t secure show up with a circle Not Secure notification. If you visit a site like this and click on the Not Secure notification, you’ll get a Connection is Not Secure notification in red.

Treatment of HTTP Pages on an Insecure Site

Eventually, Google is going to mark http sites with a red triangle with a “Not Secure” label written in red. While honestly, more people aren’t going to understand the difference between secure and not secure, they’ll probably feel a sense of unease when they see a red triangle warning. Making your site secure now ensures that they won’t see that warning and therefore feel more at ease when visiting your site.

Eventual Treatment of All HTTP Pages in Chrome

4. More Conversions

While most people visiting a website don’t understand the difference between HTTP and HTTPS, they do want a site to be secure if they are giving out personal details because they feel safer with a secure site. Regardless if you have an eCommerce site or not, your visitors will feel safer if your site is secure. This article indicates HTTPS sites actually have a higher conversion rate. The article, written in 2014, explains that an online hotel booking site expereices a 30% increase in conversion rates after showing the SSL badge on their site.

If a user comes to your site and sees red warning labels indicating that your site isn’t secure, just the idea of entering a name, email, and phone number can cause them anxiety. Why do that?  Making the site secure can eliminate that anxiety and possibly help increase conversions.

5. Increased Trust and Confidence

All about HTTPS and Having Your Site SecureTrust is very important when you shift to HTTPS. Remember that the “S” in HTTPS stands for secure, that the data transferring between your site is sent through an encrypted connection. And actually, any site that users a secure certificates has a certificate that is cryptographically signed by a Certificate Authority (CA). This means that the site is, indeed secure and that all your visitors are in safe hands. A secure connection gives your visitors and customers peace of mind that the website can be trusted and their information is safe.

Going Secure

Obviously, better rankings, improved security, and increased trust are all reasons why you should consider making your website secure. Greater trust and more security will give your business more authority and a better reputation. We encourage you to take steps today to make your site more secure.

What is an SEO Audit?

Video Review

By Jeremy Ashburn
October 5th, 2017

Video Transcription

Hey, guys. I'm Jeremy Ashburn with Pushleads. Today we're talking about SEO audits. Now, what is an SEO audit? Essentially, an SEO audit is when we take a quick look at your website to see how strong it's performing for a particular search phrase in Google.

What an SEO Audit Tells You

If you're a insurance company in Charlotte, North Carolina or if you're a plumber in Newark, New Jersey or if you're a roofer in Los Angeles, it doesn't matter what you are or what you do, if you have a local business and you want to find out how strong your website is performing, then you can just come to pushleads.com and put your information in right there and we'll do an SEO audit. It only takes about 15 seconds and the audit will tell you what you're doing right on your website and what you're doing wrong and different ways to fix it.

Just go ahead and do it right now. Go to pushleads.com and we'll help you out. I'm Jeremy Ashburn with Pushleads. Thanks.

Want to Learn More?

If you'd like to learn how your website is performing for SEO, we suggest that you do a SEO Audit. The SEO Audit will tell you how strong your website is performing for a search phrase as well you things you need to work on to improve.

Try it. It's free.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

How Long Does it Take SEO To Work?

Video Review

By Jeremy Ashburn
September 27th, 2017

Video Transcription

Hey guys. I’m Jeremy Ashburn with Pushleads. We’re continuing to do videos about SEO, and what is SEO, and how does it work. I covered those questions in other videos. In this video we’re going to talk about how long does it take SEO to work.

About SEO

SEO, of course, is making your website show at the top of Google. I always think of SEO sort of like planting a garden. If you plant a garden today, it’s going to take about, say, five or six months from the point of planting the garden, to watering the seeds, to, of course, they’re in the sunshine, and they’re in the rain, and you’re weeding the garden, that kind of thing. It takes about five months.

In SEO, it’s very similar. You’re going to have a process where it’s going to take about five months, five or six months, from the point when you start the work to where you really start getting a harvest. If we’re playing chess, SEO is like the long game. If I’m playing against you, and you’re playing against me in chess, then the long game of chess is going to be, “Hey, I’m going to beat you in the long term. I’m not going to beat you in the short term, not going to beat you in five moves. I’m going to beat you in about 100 moves, or 200 moves.” SEO is that same way. It’s going to take about 100 or 200 moves. It’s going to take three to six months.

How Long Does it Take SEO to Work?

Essentially, to answer your question directly, how long does it take SEO to work? My best recommendation is three to six months. The best thing to do is to do SEO for three moths, see how it’s going, but really, you’re going to see the biggest fruit of your efforts after six months of doing SEO.

If you want to learn more about Pushleads, you can go to PushLeads.com, and we have an audit. You can do it on site, you can do an SEO audit if you’re a business, and find out how well your website is performing for a certain search phrase. Thanks a lot.

Want to Learn More?

If you’d like to learn more about how SEO works, you can call us directly at 828-348-7686, email us, or go to do theSEO audit below. The SEO Audit will tell you how strong your website is for a particular search phrase.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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Video Transcription

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What is a Search Engine?

[/vc_column_text][vc_column_text]Hey guys. I'm Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we're going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet. Of course, the web itself is billions and billions of pages. I think it's 12 billion pages and counting. So essentially, there's so many pages that people can't find exactly what they're looking for. And so Search Engines organize that data in such a way where we can find what we're looking for.[/vc_column_text][vc_column_text]Hey guys. I'm Jeremy Ashburn with Push Leads. And, right now we're just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="17900" img_size="full" css_animation="fadeIn"][/vc_column][/vc_row][vc_row][vc_column width="1/4"][vc_single_image image="17901" img_size="full" alignment="right" css_animation="fadeIn"][/vc_column][vc_column width="3/4"][vc_column_text]

#1 Back in the 90's

[/vc_column_text][vc_column_text]And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn't as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I'm looking for a lot better with Google. And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we're thinking about optimizing your site for search engines or we're thinking about making your business show up in search engines, we're really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]So, anyways, that's a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we'll do here is find out how strong your website is performing for a search phrase. And we'll compare that to other metrics as far as how well your website is performing. So I'm Jeremy Ashburn with PushLeads. Thanks a lot for your time.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_heading style="style_05" title_font_options="tag:h5" subtitle_font_options="tag:h3" subtitle="See how well your site performs for SEO"]Free SEO Audit[/dfd_heading][vc_row_inner css=".vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}"][vc_column_inner][vc_column_text]

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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Video Transcription

[/vc_column_text][vc_column_text]Hey guys. I'm Jeremy Ashburn with Pushleads. We're continuing to do videos about SEO, and what is SEO, and how does it work. I covered those questions in other videos. In this video we're going to talk about how long does it take SEO to work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

About SEO

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]SEO, of course, is making your website show at the top of Google. I always think of SEO sort of like planting a garden. If you plant a garden today, it's going to take about, say, five or six months from the point of planting the garden, to watering the seeds, to, of course, they're in the sunshine, and they're in the rain, and you're weeding the garden, that kind of thing. It takes about five months. In SEO, it's very similar. You're going to have a process where it's going to take about five months, five or six months, from the point when you start the work to where you really start getting a harvest. If we're playing chess, SEO is like the long game. If I'm playing against you, and you're playing against me in chess, then the long game of chess is going to be, "Hey, I'm going to beat you in the long term. I'm not going to beat you in the short term, not going to beat you in five moves. I'm going to beat you in about 100 moves, or 200 moves." SEO is that same way. It's going to take about 100 or 200 moves. It's going to take three to six months.[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="17880" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

How Long Does it Take SEO to Work?

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Want to Learn More?

[/vc_column_text][vc_column_text]If you'd like to learn more about how SEO works, you can call us directly at 828-348-7686, email us, or go to do theSEO audit below. The SEO Audit will tell you how strong your website is for a particular search phrase.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution="1280" screen_wide_spacer_size="15" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" screen_normal_spacer_size="12" screen_tablet_spacer_size="10" screen_mobile_spacer_size="10"][dfd_heading style="style_05" title_font_options="tag:h5" subtitle_font_options="tag:h3" subtitle="See how well your site performs for SEO"]Free SEO Audit[/dfd_heading][vc_row_inner css=".vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}"][vc_column_inner][vc_column_text]

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

What is a Search Engine?

Video Review

By Jeremy Ashburn
September 26th, 2017

What is a Search Engine?

Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet.

Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

#1 Back in the 90’s

And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google.

And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.

Want to Learn More?

So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.

So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is a Search Engine?

Video Review

By Jeremy Ashburn
September 25th, 2017

What is a SEO?

Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

Defining SEO

So, SEO is essentially, is the process of making little inside tweaks and outside tweaks on your website, so that over time your website becomes more search engine and friendly to Google. Essentially, your website looks more streamlined and beautiful to Google.

Learn all about SEO with PushleadsAnd, these little inside tweaks could be changing different words around on your website, finding really common search phrases that people are looking for, and also making inside tweaks on the back end. Like, adding a site map and other technical things that we’ll do over time.

And what happens is, over time all these little inside tweaks add up along with outside tweaks, such as other websites linking towards you and other properties across the web with your name, address, and phone number. Those are called citations.

So, over time, all of these little inside tweaks and outside tweaks add up to where your website looks more beautiful at Google and you start moving up to the top of Google, and other search engines for common search phrases.

SEO Compared to Falling in Love

I kind of think of this whole process like falling in love with somebody. You go on a first date with somebody, and it’s like oh, I think you’re kind of cute or, I’m interested in you. And then over time, then you go on the second and third date. And maybe their buying you flowers, or taking you to the movies, or taking you out to dinner.

Learn all about SEOOr maybe over time, you’re doing more and more things, and over time, maybe after 10 or 15 dates, you’re like hey, I think I’m falling in love with this person. Well, SEO is very similar in the sense that you’re making these changes over time.

You’re doing all these little things, and Google begins to fall in love with your website because you’re doing things that Google loves. And essentially, Google sort of falls in love with you. I know it sounds kind of crazy, but it’s totally how it works.

You probably heard … We’ve probably all heard the expression that, it’s all the little things, right? When you’re falling in love it’s all the little things that somebody does, that makes you think wow, this person really loves me.

You bought them dinner, you took them out to a drive-in movie theater, whatever it is. And so, essentially SEO, getting back to what is SEO. SEO is making all these little inside tweaks and outside tweaks to your website over time so that Google then falls in love with you and you show up at the top of Google for common searches.

And, when you show at the top of Google for searches, then that begins to change your business, because more people can see you at the top of Google. They can call you, they can walk into your business, they can do a contact form submit on your website and, your business can start to grow.

Want to Learn More?

So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.

I’m Jeremy Ashburn with Push Leads, thanks.

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80% Increase in 8 months

Disaster Restoration Company Gets an 80% Increase

By Jeremy Ashburn
August 29th, 2016

Our Vision

At Pushleads, our vision is to “increase our client’s digital profitability.” To put it more simply, we aim to do a variety of tasks on and off your site to make it more profitable for your company. At Pushleads, we believe that your website should be much more than just a website sitting out there on the internet. We believe that your website should actually be an integral part of your sales team. Your website shouldn’t be just “sitting there” on the internet, it should be aggressively capturing search traffic, bringing in more prospective customers into your business, and generating more sales. One of the main ways we accomplish this is through doing SEO. What is SEO? Glad you asked! When you have a quick 5 minutes, read 8 reasons why your website needs SEO. It’s a simply fabulous article explaining what SEO is and why your business needs it.

Exponential Growth

Diane Holmes, Owner of 1-800 Water DamageSo, how well are we doing at increasing our client’s digital profitability? Last year (in 2015), we took on 1-800 Water Damage, a disaster restoration client, and started doing SEO work for them. After a few months, they starting getting many more phone calls and decided to check their internal phone records. When they did this, they realized that after 4 months of us doing SEO that they had experienced 40% more phone calls, year over year! Again, this was them checking their own internal numbers. When they looked closer at these phone call numbers, they realized that all of them were coming from our SEO. They were thrilled because they were experiencing almost double growth in just a Four month period. Fantastic.

Want to hear something even more incredible? Eight months into the SEO process, they checked their numbers again and discovered that they were getting 80% more phone calls, year over year. Same situation, all of the new growth was occurring via their website. How in the world had this happened? Our consist ant SEO work had turned their “normal” website into Aggressive Sales Machine! If you know anything about Google Analytics (Google’s free website traffic tracking tool), their website traffic, sessions, users, and pageviews tripled over a six month period.

Does Your Business Need This Type of Growth?

For just this one example, you can see why SEO is so powerful. SEO is a long term investment that provides the highest ROI, drives offline sales, builds your brand and trust, eliminates your competition, and helps make your website produce more leads. If hearing how we helped this one client gets your excited, we totally encourage you to reach out to us. We’ve love to help.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we're looking at here isn't high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here's an example of Junk Content on the Web, called "Keyword Stuffing."
See how the words "red apples" are repeated over and over in the content of this paragraph? The process of doing this is called "keyword stuffing."

Keyword Stuffing

Google defines keyword stuffing as the "practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results." Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn't like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google's algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will "add a slap" to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google's First page into the second, third, or hundredth page. Basically, the offending website disappears from Google's Search altogether and it can take alot of work to make that website "move to the top" again. Sometimes it's not even possible.

Why Publish this Junk?

So why do we see this so called "keyword stuffing" across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it's core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here's some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO's because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google's engineers updating the algorithm, over and over, have made it much more intelligent. It's my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn't an artificial intelligence that wants to "take over the world," it's an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it's 64% desktop market share of the search engine market. For that reason, Google's top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they're looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: "Always add value to the web." When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we're publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they're looking for. The more value that people find using Google, the more they'll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that's value. When site's provide direction to life's persistent questions, that site is providing value. When a site has a high quality design, that's value. When a site publishes excellent content, that's value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site's value at the same time. So, what are different ways that you can add value to the web? Here's a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company's Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you've recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you'll start showing up in more and more searches. You can't publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn't have to be hours and hours of writing articles while looking at the screen. Content doesn't have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

Our 1-800 Water Damage Client Experienced an 80% Increase Over 8 months in 2015

Our Vision

At Pushleads, our vision is to "increase our client's digital profitability." To put it more simply, we aim to do a variety of tasks on and off your site to make it more profitable for your company. At Pushleads, we believe that your website should be much more than just a website sitting out there on the internet. We believe that your website should actually be an integral part of your sales team. Your website shouldn't be just "sitting there" on the internet, it should be aggressively capturing search traffic, bringing in more prospective customers into your business, and generating more sales. One of the main ways we accomplish this is through doing SEO. What is SEO? Glad you asked! When you have a quick 5 minutes, read 8 reasons why your website needs SEO. It's a simply fabulous article explaining what SEO is and why your business needs it.

Exponential Growth

Diane Holmes, Owner of 1-800 Water Damage
Diane Holmes, Owner of 1-800 Water Damage
So, how well are we doing at increasing our client's digital profitability? Last year (in 2015), we took on 1-800 Water Damage, a disaster restoration client, and started doing SEO work for them. After a few months, they starting getting many more phone calls and decided to check their internal phone records. When they did this, they realized that after 4 months of us doing SEO that they had experienced 40% more phone calls, year over year! Again, this was them checking their own internal numbers. When they looked closer at these phone call numbers, they realized that all of them were coming from our SEO. They were thrilled because they were experiencing almost double growth in just a Four month period. Fantastic. Want to hear something even more incredible? Eight months into the SEO process, they checked their numbers again and discovered that they were getting 80% more phone calls, year over year. Same situation, all of the new growth was occurring via their website. How in the world had this happened? Our consist ant SEO work had turned their "normal" website into Aggressive Sales Machine! If you know anything about Google Analytics (Google's free website traffic tracking tool), their website traffic, sessions, users, and pageviews tripled over a six month period.

Does Your Business Need This Type of Growth?

For just this one example, you can see why SEO is so powerful. SEO is a long term investment that provides the highest ROI, drives offline sales, builds your brand and trust, eliminates your competition, and helps make your website produce more leads. If hearing how we helped this one client gets your excited, we totally encourage you to reach out to us. We've love to help.  

What to Know About SEO

What to Know About SEO

By Jeremy Ashburn
March 12, 2015

Search Engine Optimization, or SEO, for short.

It really doesn’t matter how you say it…these words are very confusing to the normal business person. Sure, I could give you the long, technical definition, but it might just confuse you. For simplicity, let’s define SEO as “pushing websites to Google’s first page” without paying Google. At Pushleads, we use a variety of approved methods to gently push your website closer and closer to the top of Google. That’s it. Short and simple.

Our SEO process

Now that you know what SEO is, its time to learn our seo process. So, how do we “push websites to the top of Google”? Again, we’ll be doing things as simply as possible here.

  • Step 1 – Keyword Research – We research hundreds of search phrases to find the best search phrases for your website. When we bring on a new client, we usually research about 500 keywords and narrow that list down to the best 20-30 keywords.
  • Step 2 – Optimizing Your Site – After finding the best keywords, we then place them in the best places on your site to make your company show up on Google’s first page. This involves things like making changes to your website’s page titles, descriptions, and content on the pages.
  • Step 3 – Content Marketing – The last step involves arranging the content on your site so that everything flows to the pages that we want to show up on Google’s first page. After we do that, we use our team of writing professionals to write more relevant content about your company, as pages and blog posts. The links from these pages help to increase the ranking process.

SEO Pros and Cons

f course, nothing’s perfect. SEO, just like everything else, has its Pros and Cons.

Pros

  • More Traffic – As we continue with our SEO process, your website will move closer and closer and eventually show up on Google’s first page. Once this happens, your website will receive 5%, 10%, or maybe 30% more traffic than what it had before our process. As time continues to progress, your site will get more and more visitors and continue to grow.
  • Targeted Traffic – What’s better than having more traffic on your site? Targeted Traffic! As we continue with our SEO process, you’ll start seeing visitors come to your site from target search phrases. Once they land on your site, you’ll start seeing visitors interacting with your site, by doing things like calling you, emailing you, or submitting a contact form.
  • Improved Reputation – As more links, energy, and traffic flow to your site, it will gain a better reputation online. Once this really starts to happen, “things will snowball” and you’ll get more and more links and traffic to your site. As this happens, your site will continue to show up on Google’s first page for more keywords.

Cons

  • Takes Time – The organic SEO process usually takes 30, 60, or 90 days to move or “push” your website to Google’s first page for the keywords that we’ve chosen.
  • Isn’t an Exact Science – Your website will rank on Google’s first page within 30 days for some keywords, while others will take 90 days or longer. This is the “nature of the beast” and due in part to the way Google and other search engines work.

 

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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