Pushleads | Asheville SEO Services

SEO

SEO is the process of making “inside tweaks” & “outside tweaks” on a website, so that over time your it becomes more search engine and friendly to Google.

Does HTTPS Help SEO?

The Importance of Having a Secure Website

By Jeremy Ashburn
May 17th, 2019

Have you noticed that the web has changed recently. If you’ve been searching around online, you’ve probably seen both the HTTP and HTTPS sites out there? What’s the difference between these two? Does HTTPS and SEO matter? These are all great questions!

HTTPS

What is HTTPS? The “s” at the end of “http” simply means that your site is secure. Being more secure means that more people trust your website, that it’s safe to browse and buy content from, and that your website is more protected from hacks and attacks.

If you want a more technical explanation, HTTPS (Hypertext Transport Protocol Security), or secure, sites include the SSL 2048-bit key and can protect a site connection through authentication and encryption. They also block incoming connections so only users who have access to the correct keys can access the site.

In addition, HTTPS requires that the Internet Service Provider (ISP) maintain some form of cryptographic security, in which a single key is used to store encryption information about the site data, the server itself, and a random sample of people who use the site, to protect the authentication of the authentication process.

The key to secure the connection isn’t an integer: it’s a unique code with SHA256’s 256-bit security, used during each encryption round. Since most browsers can only use 1024-bit keys, such as the 2048-bit RSA key described above, you will need one or more servers. For a server using 2048-bit RSA keys, we recommend HTTPS with 128 bit keys (i.e., 1024-bit keys).

Why HTTPS and SEO Matters

In 2014, Google came out with algorithm updates that favored HTTPS websites. Essentially, Google’s algorithm rewards sites that are secure. Google rewards sites that use HTTPS. Google considers HTTPS part of their ranking factors, meaning that sites that are secure actually will show up at the top of Google.

Is Your Site Secure?

If it isn’t, we can help. Please contact us directly via 828-348-7686, jeremy@pushleads.com, or use our contact form. We’d love to help you make your site secure so that it can start ranking better in Google.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Aren't You Showing Up in Google Search?

Video Review

By Jeremy Ashburn

Video Transcription

If you’re just joining, hi, I’m Jeremy Ashburn and I wanted to do a quick little training today talking about what topic that this is a question that comes up continuously comes up: “Why is my website showing why isn’t my website showing up in Google?”

My clients ask me this question over and over again. Now, if you don’t know who I am, I have my own marketing agency called PushLeads. The whole idea is to make your website to be visible at the top of Google and grow. If you website is visible, then people are finding you and they’re calling you and they’re contacting you and that’s awesome.

But what if you website isn’t show up in the top of Google? What’s happening with that situation?  Let me explain that? What I’m going to do here is share my screen and go through a quick little really quick PowerPoint.

I’ll just start the slideshow from the beginning. The first thing we’re going to do is look at some ugly websites. And after we do that, we’re going to talk about domain reputation. You’ll learn how links influence and affect your domain reputation. And then I’m going to introduce PushLeads Academy and what that’s all about.

Let’s start with my bio. I went to school for graphic design graduated and worked for an ad Agency for about a year and was an executive recruiter for eight years. While working as a recruiter, I started making websites because I missed being creative. While making websites, I was started to teach myself how to get websites to the top of Google. By 2008, one of the websites were had reached the top of Google and was generating about $20,000 to business a month, not for me, but for Amazon. I was personally making about 3K per month from that website, which was awesome. I enjoyed this so much that I decided to go into it full time by 2012.

When I first started PushLeads, I did some online mentoring for the first couple years. From 2014 to present, I’ve been doing SEO, web design, Google ads and all kinds of fun things like that and really just helping businesses be more visible at the top of Google and grow.

So let’s look at ugly websites. Oh, I love doing this. You wouldn’t think it but eBay really back in 2003 was an ugly website. I think it still is an ugly website. Look at this thing. eBay! Your eye really doesn’t know where to go! Is it here? Is it there? My eyes are all over the place.

This one probably Takes the Cake for the most of the world’s most ugliest website out there. What is this thing? I don’t know. It’s definitely in Russian. I’m almost expecting to see like a nuke somewhere. Somebody in Russia is probably watching this and make maybe they’re angry.

Craigslist is another a ugly website. You know, it’s not really my favorite website. Obviously, you can go there and buy and sell things but it really still looks like 1999. Craigslist is trying to Party Like It’s 1999. It’s very confusing.

I’m really not sure what this website is. It’s just complete random trash.

And this one though probably Takes the Cake for the world’s worst website: Ling’s cars.com, a UK leasing cars site from Ling Valentine. It’s really bad. You eyes all over the place. What is this background? I don’t know. Apparently, you’d want to buy a cheap new car. I don’t know.

Let’s talk about domain reputation. All websites have a number on a scale of one to a hundred that represents their overall reputation. Once you realize that your site has a 10 domain reputation and your competitor has a 5 domain reputation, then you’re beating out your competitor and showing up in more Google Searches then them.

Let’s say that your competitor has a 25 domain reputation and you have a 5. Because of this difference, you aren’t going to show up in as many searches until your number gets high. This domain reputation number is really similar to sort of like how children grow up and become adults. If you create a brand new website today, it’s going to be a baby and not show up in any searches. If your website is mature, you’ll showing up in a lot more searches.

Let’s look at website ages. This website is a baby website. It’s been out there for maybe three or four months. As your site grows, it becomes this little toddler with the cute little bunny. I like the little bunny! Once your website gets up to a 14, you’re rocking and rolling and showing up in more searches. You begin to take over some more searches you’re starting to show up for some valuable keywords once you’re like this 19 year old. Your website really starts to show up in more and more searches once you hit 33 and 57 domain reputation. Most websites don’t grow beyond a 57 domain reputation (unless you’re YouTube).

What are all these numbers mean? Keep in mind that these domain reputation numbers correspond to site ages. Hopefully that kind of makes sense it’s similar to the ages of us humans growing up. As your site grows up, it becomes an adult and once it’s an adult it begins to show up in more Google searches, generate its own business, and grow and grow.

So how do you find out what your domain reputation is? There’s two different tools that you can use: Moz Link Explorer and Ahrefs Site Explorer. You can go to both of these tools and they will give you a slightly different domain reputation number. I think Ahrefs Site Explorer is a little more accurate than Moz Link Explorer.

Now, we’re going to talk about links. In the SEO world, people are always talking about links.

What is a link? Look at a picture here. Let’s pretend that this circle is your website. Let’s pretend that these other circles all around you are other websites. Let’s say that you start writing blogs and sharing content. When you do this, people start linking to you and your website starts getting links from other websites.

When all these other websites start linking to you, they’re connecting with you. These little arrows represent that your website is starting to get links. As you get those links your domain reputation goes up, which is awesome. As your website gets more links, your domain reputation grows from a 10 to 15 and 20.

Now, obviously, on the interest, there’s many more websites that just yours. After you have links from this six websites, let’s say that your website starts getting links from these other websites. As these other websites link to you, your domain reputation grows from 20 to 25 and maybe 30. As this happens, your SEO is taking off and it starting to snowball.

So that’s how links affect your domain reputation. The more links, the merrier. The link more, the more your domain reputation goes up.

The whole process isn’t instant and takes time. It might take five years to grow all the way up to 57. But, it’s not about getting your domain reputation to a 57. It’s about growing your domain reputation up to and beyond your competitors.

It might really take five years to get to a 33 5 to 7 years. But you know, it’s really not about being at 57 or 33. It’s a really about getting up to where your competitors are and then passing their number. Once you overtake their number, your website starts showing up for their searches, which is great.

Getting more and more links influence your reputation. If you remember nothing else about this teaching, just remember that getting more links directly influences and grows your domain reputation. Every time a new website links to yours your domain reputation is going to go up.

Another thing about links is that different links have different values. Let’s imagine that you somehow are featured in a local magazine and get a link from them. That’s awesome! Links from magazines and newspapers are the Holy Gail because one of those links is a thousand times stronger than a link from a social media channel like Facebook.

The real question here is this: “How Can I earn more good quality links?”

How can your website start earning more links? How can you do that naturally without using any type of software?

Let’s talk about some real quick basic ways of learning of earning earning links. One of things that you can do is write Four blog posts per month. It’s not about writing blogs that are thousands of words long as much you write content that people might find it fascinating. As you write your blog posts, always publish them on your website and them share it on social media. Always, always, always be sharing any content that you write on your social media.

Here’s another idea. You can make videos answering common questions. If you’re a chiropractor and want to bring in more elderly clients, you can shoot videos and publish blog posts with the video transcription talking about the benefits of getting chiropractic care. After you’ve published the blog post, you can share that you on social media.

Another thing you can do is create blog posts on Weebly or Blogger. These type of site’s are called “Web 2.0 Sites.” Google pays more attention to these sites that other sites on the internet. You can write blog posts on those sites with a link back to your site. If you’re linking from those to your site that will help.

What about next level link building? How can you take your Link building to the next level?

One of the things you can do is find influencers in your niche who are further along that you can  in the same industry may be a similar industry.

If you’re a mom that wants to get into blogging, then find a mom that’s already blogging and connect with her. Ask if she’ll let you write blog posts for her that she would publish on her site. In that blog post, have a link back to your site. This is called Guest blogging and attracts links.

Another think you can do is create infographics. Those are beautiful and almost all the time  attract links.

You can make guides. If I’m the owner of a roofing company, I could write (or hire a writer to writer) and article about the five things that you need to do this winter to protect your roof from from hail damage. That’s a guide that would actually help people.

You can make tutorials. I have a friend who the sculptural artist in New York City. She could make a tutorial video about how to create a wooden sculpture. This could either be a long written blog post or video.

You could make a list. Let’s say that you’re a destination blogger in Indianapolis and you write content for somebody how wants to know the five best restaurants in town. Or write another guide about the five best Bed and Breakfast places in your next of the woods.

You could sponsor a festival or event we did this last year with PushLeads. You’ll get links from that.

You can do a webinar or a Facebook live and answer common questions there like I’m doing now.

Lastly, let’s talk about PushLeads Academy. This is essentially an online community and creating for local business owners. This whole idea here is that if we could work with each other and give feedback on web design, we’ll help each other grow. We can learn from each other from step with step-by-step video learning little 5 and 10 minute videos.

This is like 20 minute webinar, but most videos are 5-10 minutes long. You can learn about SEO and Facebook and Google ads and all kinds of ads and just Google in general. I’m putting everything into a membership site so that if you wanted to go through the linearly you can.

We’re also sharing everything in a Facebook group. Right now PushLeads Academy is totally free because we’re just getting it off the ground. We’ve already got people in the group that are responding and talking and building a community with is great.

I’ll post the link at the bottom of this video and you can join for free. After you sign up, you’ll get a login email an introduction.

Have a great evening!

Want to Learn More?

So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.

I’m Jeremy Ashburn with Push Leads, thanks.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Video Review

By Jeremy Ashburn

What is a SEO?

Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

Defining SEO

So, SEO is essentially, is the process of making little inside tweaks and outside tweaks on your website, so that over time your website becomes more search engine and friendly to Google. Essentially, your website looks more streamlined and beautiful to Google.

Learn all about SEO with PushleadsAnd, these little inside tweaks could be changing different words around on your website, finding really common search phrases that people are looking for, and also making inside tweaks on the back end. Like, adding a site map and other technical things that we’ll do over time.

And what happens is, over time all these little inside tweaks add up along with outside tweaks, such as other websites linking towards you and other properties across the web with your name, address, and phone number. Those are called citations.

So, over time, all of these little inside tweaks and outside tweaks add up to where your website looks more beautiful at Google and you start moving up to the top of Google, and other search engines for common search phrases.

SEO Compared to Falling in Love

I kind of think of this whole process like falling in love with somebody. You go on a first date with somebody, and it’s like oh, I think you’re kind of cute or, I’m interested in you. And then over time, then you go on the second and third date. And maybe their buying you flowers, or taking you to the movies, or taking you out to dinner.

Learn all about SEOOr maybe over time, you’re doing more and more things, and over time, maybe after 10 or 15 dates, you’re like hey, I think I’m falling in love with this person. Well, SEO is very similar in the sense that you’re making these changes over time.

You’re doing all these little things, and Google begins to fall in love with your website because you’re doing things that Google loves. And essentially, Google sort of falls in love with you. I know it sounds kind of crazy, but it’s totally how it works.

You probably heard … We’ve probably all heard the expression that, it’s all the little things, right? When you’re falling in love it’s all the little things that somebody does, that makes you think wow, this person really loves me.

You bought them dinner, you took them out to a drive-in movie theater, whatever it is. And so, essentially SEO, getting back to what is SEO. SEO is making all these little inside tweaks and outside tweaks to your website over time so that Google then falls in love with you and you show up at the top of Google for common searches.

And, when you show at the top of Google for searches, then that begins to change your business, because more people can see you at the top of Google. They can call you, they can walk into your business, they can do a contact form submit on your website and, your business can start to grow.

Want to Learn More?

So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.

I’m Jeremy Ashburn with Push Leads, thanks.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Search Becomes #1, Again

Search Outpaces Social Media by Nearly 10% in 2017

By Jeremy Ashburn
May 23, 2018

“Everyone” knows that social media is a better source of organic web traffic than search engine referrals, right? Wrong! This “conventional” wisdom has become unconventional, as search outpaced social media in 2017 by nearly 10%.

The last time search beat out social media was 2014, according to a Shareaholic report, cited in a recent Evernote.com article. 2017 search referrals were 34.8% of site visits, compared to 25.6% from social networks.

Why has this occurred? Some pin it to a growing distrust of clicking on social media ad links due to the proliferation of “fake news.” Throw in the now infamous Cambridge Analytica fiasco, which dragged Facebook’s CEO to testify before a puzzled Congress. Since that happened, Facebook visits have declined nearly 12%. However, even with such a big drop, Facebook remains the top social media marketplace.

Google is Still Top Dog

Google is the largest search engine on the web, with an average net share of search engine use nearly 75% in 2017, according to Net Market Share. The sheer number of web users is almost unfathomable, meaning the other web browsers, such as Yahoo, Bing, and others, with an average of 5-10% each, still retain some very respectable numbers in terms of sheer volume.

 

In the mobile market, Smart Insights shows Google’s almost total domination, with close to 90% of market share. In recent years, the rise of mobile searches has been meteoric. Search Engine Land points to a recent report that shows nearly 60% of all search traffic took place on mobile devices.

Search Becomes Number 1, Again​

Don't Bail on Social Media

What does all this mean to businesses looking for online traffic? Should you cut back on social media advertising in favor of upping your SEO game? Not necessarily. The best approach is to cover all your bases. If you’ve been relying heavily on social media for website traffic, please note that the industry is undergoing fundamental changes. Organic reach is becoming more difficult as Facebook and others change their algorithms to favor ads and boosted posts. Translation: your business page will see greater reach with paid social media ads than with organic branded content marketing. However, don’t give up on social media content, and be sure to continue using “best practice” strategies to keep social media content at the highest level of quality. Your audience will thank you for it.

What about your SEO? Is your website positioned to take advantage of the rise in search traffic? Can you deliver a mobile friendly experience for the majority out there searching via their cell phones and tablets? Those who can answer yes to both questions are ahead of the game. If you’re not sure, you’d better find out before you get left behind.

5 Simple SEO Tips

In addition to the importance of working with an expert to hone your SEO score, here are five tips you can you take yourself to see an improvement in search traffic. 

1.      Remember the cliché, “Content is king.”  Good content draws visitors to your site, and it gives them a favorable experience once they get there. Start a blog, and be sure to keep filling it with valuable insights and tips to keep your visitors coming back for more. Good content is shared often, and that provides backlinks to your site, which means increased traffic.

2.      Find your keywords and use them wisely. Sometimes finding the best keywords is best left in the hands of a pro. Either way, find them and use them. Don’t just throw them into your pages, but be sure to get them into your content “organically.” Remember, you are writing for humans, not for search engines. However, why not do both?

3.      Think locally! Since nearly 60% of searches are done on mobile devices, it stands to reason that many of these searches are aimed at finding local products or services. So don’t overlook using locally targeted search terms in your content.

4.      Be mobile responsive. If your site is old, creaky, and doesn’t translate well on mobile devices, it’s time to have it updated or rebuilt. Google’s algorithms place a strong emphasis on mobile search. Be sure you’re in the game.

5.      Don’t ditch your social media strategy. Traffic from social media still plays a strong, supporting role in driving traffic to your website.

Keeping your SEO score high means being trendy and following the trends. Even though details may shift like desert sands, good common sense remains the same. Finding the right blend of organic search and social media may seem like a juggling act, but you’ll find this strategy always pays off in good SEO karma.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Google Changes Snippet Length

Longer Meta Descriptions in Google Searches

By Jeremy Ashburn
January 9th, 2018

In early December, Google made a huge change that immediately impacted search results. What they did was increase the length of the so called “snippets” in Google searches.

What this means is that searches that previously looked like this:

Google Changes Snippet Length from 160 characters to 277 characters

now look like this:

Google Makes Snippet Length Longer

Notice how there’s now more words in the “snippet,” the content area below the title of the search result? In SEO, we call this so called Snippet the “meta description.” Google has essentially made this meta description show up to 230 characters instead of the 155 characters shown previously.

Although it may not seem like much, this change is huge for both SEO’s and local business owners alike. Read on to learn more.

Why is the Meta Description Important?

The meta description, of course, describes what a web page is about. The meta description is super important because when people read it, it can cause them to a webpage on your site. That’s good because the more people click to your web page, that means that your organic click through rate increases. When your organic click through rate (or CTR) goes up, this usually means better rankings. That’s great! Everyone knows that being at the top of Google helps businesses grow.

The other reason why the meta description is important is because you can strategically put keywords into it that will help rankings. There are some people in the SEO world that will tell you that Google doesn’t pay attention to meta description for ranking purposes, but I highly disagree. Why? Because, while working with clients on a weekly basis, I always see a better rankings with my clients because I “optimize” or clean up the meta descriptions on my client’s site. Because of this, the data I’m seeing indicates that Google definitely pays attention to the meta descriptions.

The Longer Meta Description

Google Changes Snippet Length - How this Impacts SEOWhy did Google make the meta description longer? They did this so that searchers can more easily find the answer in within the meta description without having to click on a web page to learn more.

And now, the official statement from Google:

“We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

Interesting. I consider this both good and bad.

This change is good because because longer meta descriptions will likely improve organic CTR rates. Better organic CTR rates mean better rankings. Better rankings mean more emails from contract forms, calls, and walk-ins for local businesses.

This change could be bad because Google seems to be moving towards keeping users on the search itself and not going to websites to find answers. If Google continues this trend, they might do more things to keep people from going from searches to websites. In the end, this would mean less traffic coming to websites from Google. Not so good.

How will this impact SEO?

This just happened about a month ago, “the jury is out” so to say as far as how this longer meta description will impact SEO.

These are questions that SEO’s are asking:

  • Should we change the length of existing meta descriptions? While some say that it’s best to leave old meta descriptions the same for now, I would suggest going back and making meta description of the the ranking pages on your site longer. From there, you can go back and make all of your meta descriptions longer on the rest of the pages and blog posts on your sites.
  • How will this affect meta descriptions going forward? It’s too early to say, but my prediction is that the longer meta description will allow for more natural organic language within the description itself. This means that there will be less keyword stuffing and more room for branding and call to action. That will likely lead to even higher organic CTR’s.
  • How long should we make new meta descriptions? After doing research, my suggestion is the make all your new meta descriptions about 100 characters in length. This is because Google now shows up to 100 characters in mobile search results. In my opinion, the best thing is to optimize for mobile because mobile searches now represent more than half of all searches.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The Top SEO Ranking Factors of 2017

Major Ranking Factors for SEO in 2017

By Jeremy Ashburn
November 2nd, 2017

One of the biggest myths in the industry right now is that the Google algorithm has become so complex that it’s pretty much useless to spend time with SEO ranking factors. The key phrase in that sentence is MYTH! SEO is far from useless, even in the current growing trends of social media paid traffic.

Top 3 Ranking Factors for 2017While working with local businesses, we often come across business owners who come across who focus solely on social media marketing, while completely neglecting the importance of SEO strategies. Now don’t misunderstand, we know how important it is to stay current and make use of social media marketing, but because so many business owners have thrown out SEO as a tool of the past, a huge window has been left wide open for SEO. By better developing the content on your website, you can dramatically enhance Google’s stream of free traffic to your site.

Google’s algorithm has thousands of ranking factors and sub factors, and understanding all of them would drive even the most dedicated SEO strategist up the wall, but the beauty is that there are only a handful of factors that will give you the most success.

Based on the extensive research done by some of the Internet’s top analytic services, there are 3 main factors that determine highly effective SEO. As a local business owner, here’s how you can take your site to the next level with these top 3 SEO ranking factors in 2017.

Factor #1 - RankBrain

Sound familiar? Probably not. Here’s the gist of it. RankBrain is the artificial intelligence algorithm that Google uses in order to learn about what people search for most, auto update itself, and provide the best search results for its users. In laymen’s terms, if RankBrain notices that more people click on the second search result more than the first, it will move the second up and the first down. It is a very sophisticated system that has one simple job: to arrange Google’s search results in order from most popular to least.

Why It Matters To You

Google’s primary aim is to provide the best, most accurate search results for its users, so if you focus on strategically filling your web page content with the right keywords relevant to your site, RankBrain will take care of the rest. As long as your content has articles that are more than 500 words long and contain answers to the questions that were searched for in Google, RankBrain will acknowledge your site’s relevance. Of course, this is just the basics of RankBrain, but you get the gist.

Factor #2 - Content

The key word on this whole subject is “relevance.” Like I said before, Google is all about providing the most accurate search results relevant to whatever you type into its engine. That means that the content on your site, and more importantly the SEO keywords in that content, must be relevant to whatever Google’s users are searching for. Many website owner’s think that it is sufficient to have adequate content on their site, and just provide links to other sites that better explain the query. This couldn’t be further from the truth. Google’s algorithm ranks content relevant to its users searches much higher over relevant links. The SEO keywords that you embed in relevant content make a huge difference in whether or not your site is seen.

 Basically, the better you can answer a users search query in your content, the higher the probability that your site will be seen by Google as relevant to its users.

Factor #3 - Link Value

We know what you’re thinking. “Didn’t you just tell me that great content mattered more than links?” Just hear us out. It is all about where your links are coming from. Google puts higher value on links and backlinks that come from high valued domains. Of course, this does not replace good, relevant content, but if your site has links to domains that are of low value, then they are inconsequential to the visibility of your site. On the other hand, if your site has links to higher value domains, this strengthens the visibility and value of your site. Moz.com, a top SEO analytics site, calls this “Domain authority” and “Page authority,” and Moz has great, in depth info on the subject.

Skyrocket to the top of Searches

These are just the primary determining factors of efficient SEO, and there is so much more that can be learned about the tips above, as well as many others. However, you can rest assure knowing that if you begin with these top 3 SEO ranking factors, you’ll be on your way to watching your site skyrocket to the top of Google’s search results.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

Is Your Site Secure?

The Importance of a Secure Site

By Jeremy Ashburn
October 24, 2017

The Importance of Having a Secure Website

We recently took the plunge and made PushLeads secure. This means that whenever someone loads PushLeads.com in their internet browser, they’ll see a https://www.pushleads.com/ site instead a http://www.pushleads.com/ site. If you look at these two different URLS closely, you’ll notice that the first one has a HTTPS vs a HTTP in front of it. So what’s the difference between HTTP and HTTPS? Why does it matter if you have a secure site? Read on to find out.

What is HTTPS?

Simply put, HTTPS is a more secure way to show web pages on the internet. Without getting to deep into the technical details, HTTPS is essentially a way to encrypt information that you send between a browser and a web server. HPTPS protects visitors on your site from “man-in-the-middle” attacks, where someone steals the information being sent to a website, like credit card information or logins. In the past, HTTPS connects were mostly used for sites that contain sensitive information (like ecommerce or government sites) but now more and more sites are making the switch to HTTPS.

What is an SSL Certificate?

An SSL Certificate is a collection of data files on your server that create an encrypted connection between your internet browser and your server. You’ll know when you have your SSL Certificate is installed because you’ll see a green padlock installed on green padlock on your site when people visit it. This green padlock indicates that your site is secure.

Why Should You Make Your Site Secure?

There are many reasons why you’d want to make your site secure, but here’s three reasons:

1. Better Google Rankings

One of the biggest benefits you’ll experience is better rankings in Google, once you make your site secure. In 2014, Google introduced the idea of HTTPS Everywhere, indicating that websites who use SSL will get a search boost. Of course, when Google makes an announcement like this, you’d like that everyone would start doing HTTPS. However, outside of eCommerce sites, people have been slow to adapt. Things began to change in 2016 when Google updated their Chrome Browser to show sites that don’t use HTTPS as Unsure.

2. Improved Security

The reason why Google likes sites that have HTTPS is because they want their users to have the safest experience. Because HTTPS protects people and their information from hackers. You can see why keeping user’s information secure provides a better user experience.

3. Secure Browser Labels.

As part of their push to make the web more secure, Google is update their labels for HTTP sites. Right now, sites that aren’t secure show up with a circle Not Secure notification. If you visit a site like this and click on the Not Secure notification, you’ll get a Connection is Not Secure notification in red.

Treatment of HTTP Pages on an Insecure Site

Eventually, Google is going to mark http sites with a red triangle with a “Not Secure” label written in red. While honestly, more people aren’t going to understand the difference between secure and not secure, they’ll probably feel a sense of unease when they see a red triangle warning. Making your site secure now ensures that they won’t see that warning and therefore feel more at ease when visiting your site.

Eventual Treatment of All HTTP Pages in Chrome

4. More Conversions

While most people visiting a website don’t understand the difference between HTTP and HTTPS, they do want a site to be secure if they are giving out personal details because they feel safer with a secure site. Regardless if you have an eCommerce site or not, your visitors will feel safer if your site is secure. This article indicates HTTPS sites actually have a higher conversion rate. The article, written in 2014, explains that an online hotel booking site expereices a 30% increase in conversion rates after showing the SSL badge on their site.

If a user comes to your site and sees red warning labels indicating that your site isn’t secure, just the idea of entering a name, email, and phone number can cause them anxiety. Why do that?  Making the site secure can eliminate that anxiety and possibly help increase conversions.

5. Increased Trust and Confidence

All about HTTPS and Having Your Site SecureTrust is very important when you shift to HTTPS. Remember that the “S” in HTTPS stands for secure, that the data transferring between your site is sent through an encrypted connection. And actually, any site that users a secure certificates has a certificate that is cryptographically signed by a Certificate Authority (CA). This means that the site is, indeed secure and that all your visitors are in safe hands. A secure connection gives your visitors and customers peace of mind that the website can be trusted and their information is safe.

Going Secure

Obviously, better rankings, improved security, and increased trust are all reasons why you should consider making your website secure. Greater trust and more security will give your business more authority and a better reputation. We encourage you to take steps today to make your site more secure.

What is an SEO Audit?

Video Review

By Jeremy Ashburn
October 5th, 2017

Video Transcription

Hey, guys. I’m Jeremy Ashburn with Pushleads. Today we’re talking about SEO audits. Now, what is an SEO audit? Essentially, an SEO audit is when we take a quick look at your website to see how strong it’s performing for a particular search phrase in Google.

What an SEO Audit Tells You

If you’re a insurance company in Charlotte, North Carolina or if you’re a plumber in Newark, New Jersey or if you’re a roofer in Los Angeles, it doesn’t matter what you are or what you do, if you have a local business and you want to find out how strong your website is performing, then you can just come to pushleads.com and put your information in right there and we’ll do an SEO audit. It only takes about 15 seconds and the audit will tell you what you’re doing right on your website and what you’re doing wrong and different ways to fix it.

Just go ahead and do it right now. Go to pushleads.com and we’ll help you out. I’m Jeremy Ashburn with Pushleads. Thanks.

Want to Learn More?

If you’d like to learn how your website is performing for SEO, we suggest that you do a SEO Audit. The SEO Audit will tell you how strong your website is performing for a search phrase as well you things you need to work on to improve.

Try it. It’s free.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

How Long Does it Take SEO To Work?

Video Review

By Jeremy Ashburn
September 27th, 2017

Video Transcription

Hey guys. I’m Jeremy Ashburn with Pushleads. We’re continuing to do videos about SEO, and what is SEO, and how does it work. I covered those questions in other videos. In this video we’re going to talk about how long does it take SEO to work.

About SEO

SEO, of course, is making your website show at the top of Google. I always think of SEO sort of like planting a garden. If you plant a garden today, it’s going to take about, say, five or six months from the point of planting the garden, to watering the seeds, to, of course, they’re in the sunshine, and they’re in the rain, and you’re weeding the garden, that kind of thing. It takes about five months.

In SEO, it’s very similar. You’re going to have a process where it’s going to take about five months, five or six months, from the point when you start the work to where you really start getting a harvest. If we’re playing chess, SEO is like the long game. If I’m playing against you, and you’re playing against me in chess, then the long game of chess is going to be, “Hey, I’m going to beat you in the long term. I’m not going to beat you in the short term, not going to beat you in five moves. I’m going to beat you in about 100 moves, or 200 moves.” SEO is that same way. It’s going to take about 100 or 200 moves. It’s going to take three to six months.

How Long Does it Take SEO to Work?

Essentially, to answer your question directly, how long does it take SEO to work? My best recommendation is three to six months. The best thing to do is to do SEO for three moths, see how it’s going, but really, you’re going to see the biggest fruit of your efforts after six months of doing SEO.

If you want to learn more about Pushleads, you can go to PushLeads.com, and we have an audit. You can do it on site, you can do an SEO audit if you’re a business, and find out how well your website is performing for a certain search phrase. Thanks a lot.

Want to Learn More?

If you’d like to learn more about how SEO works, you can call us directly at 828-348-7686, email us, or go to do theSEO audit below. The SEO Audit will tell you how strong your website is for a particular search phrase.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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Video Transcription

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”3/4″][vc_column_text]

What is a Search Engine?

[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet. Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”17900″ img_size=”full” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”17901″ img_size=”full” alignment=”right” css_animation=”fadeIn”][/vc_column][vc_column width=”3/4″][vc_column_text]

#1 Back in the 90’s

[/vc_column_text][vc_column_text]And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google. And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing. So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_heading style=”style_05″ title_font_options=”tag:h5″ subtitle_font_options=”tag:h3″ subtitle=”See how well your site performs for SEO”]Free SEO Audit[/dfd_heading][vc_row_inner css=”.vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_inner][vc_column_text]

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
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Video Transcription

[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Pushleads. We’re continuing to do videos about SEO, and what is SEO, and how does it work. I covered those questions in other videos. In this video we’re going to talk about how long does it take SEO to work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

About SEO

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]SEO, of course, is making your website show at the top of Google. I always think of SEO sort of like planting a garden. If you plant a garden today, it’s going to take about, say, five or six months from the point of planting the garden, to watering the seeds, to, of course, they’re in the sunshine, and they’re in the rain, and you’re weeding the garden, that kind of thing. It takes about five months. In SEO, it’s very similar. You’re going to have a process where it’s going to take about five months, five or six months, from the point when you start the work to where you really start getting a harvest. If we’re playing chess, SEO is like the long game. If I’m playing against you, and you’re playing against me in chess, then the long game of chess is going to be, “Hey, I’m going to beat you in the long term. I’m not going to beat you in the short term, not going to beat you in five moves. I’m going to beat you in about 100 moves, or 200 moves.” SEO is that same way. It’s going to take about 100 or 200 moves. It’s going to take three to six months.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”17880″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

How Long Does it Take SEO to Work?

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”17881″ img_size=”full”][/vc_column][vc_column width=”2/3″][vc_column_text]Essentially, to answer your question directly, how long does it take SEO to work? My best recommendation is three to six months. The best thing to do is to do SEO for three moths, see how it’s going, but really, you’re going to see the biggest fruit of your efforts after six months of doing SEO. If you want to learn more about Pushleads, you can go to PushLeads.com, and we have an audit. You can do it on site, you can do an SEO audit if you’re a business, and find out how well your website is performing for a certain search phrase. Thanks a lot.[/vc_column_text][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]If you’d like to learn more about how SEO works, you can call us directly at 828-348-7686, email us, or go to do theSEO audit below. The SEO Audit will tell you how strong your website is for a particular search phrase.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”15″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”12″ screen_tablet_spacer_size=”10″ screen_mobile_spacer_size=”10″][dfd_heading style=”style_05″ title_font_options=”tag:h5″ subtitle_font_options=”tag:h3″ subtitle=”See how well your site performs for SEO”]Free SEO Audit[/dfd_heading][vc_row_inner css=”.vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_inner][vc_column_text]

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

What is a Search Engine?

Video Review

By Jeremy Ashburn
September 26th, 2017

What is a Search Engine?

Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet.

Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

#1 Back in the 90’s

And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google.

And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.

Want to Learn More?

So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.

So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is a Search Engine?

Video Review

By Jeremy Ashburn
September 25th, 2017

What is a SEO?

Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

Defining SEO

So, SEO is essentially, is the process of making little inside tweaks and outside tweaks on your website, so that over time your website becomes more search engine and friendly to Google. Essentially, your website looks more streamlined and beautiful to Google.

Learn all about SEO with PushleadsAnd, these little inside tweaks could be changing different words around on your website, finding really common search phrases that people are looking for, and also making inside tweaks on the back end. Like, adding a site map and other technical things that we’ll do over time.

And what happens is, over time all these little inside tweaks add up along with outside tweaks, such as other websites linking towards you and other properties across the web with your name, address, and phone number. Those are called citations.

So, over time, all of these little inside tweaks and outside tweaks add up to where your website looks more beautiful at Google and you start moving up to the top of Google, and other search engines for common search phrases.

SEO Compared to Falling in Love

I kind of think of this whole process like falling in love with somebody. You go on a first date with somebody, and it’s like oh, I think you’re kind of cute or, I’m interested in you. And then over time, then you go on the second and third date. And maybe their buying you flowers, or taking you to the movies, or taking you out to dinner.

Learn all about SEOOr maybe over time, you’re doing more and more things, and over time, maybe after 10 or 15 dates, you’re like hey, I think I’m falling in love with this person. Well, SEO is very similar in the sense that you’re making these changes over time.

You’re doing all these little things, and Google begins to fall in love with your website because you’re doing things that Google loves. And essentially, Google sort of falls in love with you. I know it sounds kind of crazy, but it’s totally how it works.

You probably heard … We’ve probably all heard the expression that, it’s all the little things, right? When you’re falling in love it’s all the little things that somebody does, that makes you think wow, this person really loves me.

You bought them dinner, you took them out to a drive-in movie theater, whatever it is. And so, essentially SEO, getting back to what is SEO. SEO is making all these little inside tweaks and outside tweaks to your website over time so that Google then falls in love with you and you show up at the top of Google for common searches.

And, when you show at the top of Google for searches, then that begins to change your business, because more people can see you at the top of Google. They can call you, they can walk into your business, they can do a contact form submit on your website and, your business can start to grow.

Want to Learn More?

So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.

I’m Jeremy Ashburn with Push Leads, thanks.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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