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5 Content Distribuation Strategies for 2018

By Jeremy Ashburn
January 10th, 2018

Now that 2018 is here, all of my clients are excited about producing content that helps them rank at the top of Google. Of course, creating content is always fabulous, but what if you’re producing content for your business but aren’t gaining traction in searches? Sherry Bonneli with SEM Rush just wrote this excellent article about 5 ways of doing more with your content which will help it reach its full potential. Here’s the skinny:

Tip #1 - Make Your Blog Posts into an Ebook

The “Olden Days,” creating an eBook used to require hiring a writer, design firm, and various editors to produce the final finished product. Fortunately these days, Technology is here to save the day! Designrr is a publishing tool that allows you to take a blog post you’ve written and turn it into a visually stunning e-book. From there, you can use the e-Book as a lead magnet on your site, sell it on Amazon, or make it as a value adding product as part of something bigger. Pretty cool! I’m definitely going to check this tool out.

Tip #2 - Turn Videos into Blog Posts

If you’re not already producing videos for your business, you need to start doing this right away? Why? Because videos are fast and easy to do, are easy to make into blog posts (or other site content), and do amazing things for SEO! Sure, you can use tools like Content Samuai or Lumen5 to help you make video, however, if you’re already a “one take wonder” with video, don’t hesitate and get going! My suggestion would be make a list of commonly asked questions and answer those questions in 2-4 minute videos. From there, you can upload them to YouTube, get them transcribed on Rev.com, and make them into blog posts on your site.

Google has sometimes been known to include video results within searches, so it’s a bonus if that ever happens for your business. But, the best thing that I love about creating videos is just the fact that one can get excellent content at a small fraction of the cost $5 to transcribe a 5 minute video on Rev.com) vs hiring a writer (which costs $12 to $200 per article, depending on article quality).

Tip #3 - Create Inforgraphics

For the past 5 years, Infographics have been “all the rage,” and is easy to understand why. Jeff Bullas says in this blog post that ine one day “we create 1.5 billion peices of content, 140 million tweets, and 2 million videos.” Wow! That’s just a lot of content. Overwhelming. He describes this content as a “mountains and oceans of data” that everyone is constantly trying to make sense of. Actually, since  it’s really impossible to consume that much data, so the best thing is to create an Infographic that makes sense of it all.

Inforgraphics are:

  • a beautiful piece of art that communicates complex data in a stunning visual format.
  • wonderful at taking tons of data and presenting it in a beautiful shorthand format.
  • an efficient way of combining the best of images, text, and design into a story that people might want to share.

Tip #4 - Harness the Power of Email

Ladies and gentleman, we have an announcement: “email is not dead.” No, email is in fact, very much alive. Sending emails to your clients and customers is still a great way to keep in touch with them, start a two way conversation, and let them see your brand.

The thing is, some of us just don’t know the first thing about how to distribute email. If that’s you, don’t panic. All you need to do is get in the habbit of emailing your list about your most recent piece of content, link to that content in your email signature, and send out personalized emails. Here’s the breakdown:

1. Share your most recent piece of content: Send out a simple email (with little html or design) informing your list about your latest piece of content. This could be a blog post, Youtube video, or inner page on your site.
2. Link to that content in your email signature: Tweak your email signature to include a link at the bottom to your most popular piece of content. Yes! People will click that link in your email and read your blog post! Absolutely.
3. Send out personalized emails: Don’t be afraid to email your best clients and customers directly with a personalized note, special offer, or other value adding bit of content. They’ll love you for this!

Tip #5 - Use Reddit and Web 2.0 Blogs

Reddit and other Web 2.0 Blogs like Weebly, Tumblr, and Blogger are great ways to sharing and promoting your content. Also, when you share content on these places, it sends the right signals to search engines. This then, in turn, helps your new content rank in search engines.

When using Reddit, all you have to do is create an account, do a search and find a sureddit that has an audience and would be interested in your content, and submit a link to your content right there.  Easy.

Boosting Your Content

Now that you know a few ways of boosting your content here in 2018, I totally encourage you to start incorporating these ideas into your content publishing this year. If you do, you’ll see your content become superpowered! When content becomes superpowered, it’s liked, shared, and linked to. All of this fabulousness will translate into more business, more growth, and a bigger bottom line.

Go forth, always add value to the web, live, and prosper.

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Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk.Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over.And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google.Unfortunately, the web was littered with more examples of things that look like this:Alas, here's yet another example of keyword stuffing. Google hates this.Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely.Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience.Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market.For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people.Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines.When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value.Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time.So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video).Go forth, always add value to the web, live, and prosper.

Google Changes Snippet Length

Longer Meta Descriptions in Google Searches

By Jeremy Ashburn
January 9th, 2018

In early December, Google made a huge change that immediately impacted search results. What they did was increase the length of the so called “snippets” in Google searches.

What this means is that searches that previously looked like this:

Google Changes Snippet Length from 160 characters to 277 characters

now look like this:

Google Makes Snippet Length Longer

Notice how there’s now more words in the “snippet,” the content area below the title of the search result? In SEO, we call this so called Snippet the “meta description.” Google has essentially made this meta description show up to 230 characters instead of the 155 characters shown previously.

Although it may not seem like much, this change is huge for both SEO’s and local business owners alike. Read on to learn more.

Why is the Meta Description Important?

The meta description, of course, describes what a web page is about. The meta description is super important because when people read it, it can cause them to a webpage on your site. That’s good because the more people click to your web page, that means that your organic click through rate increases. When your organic click through rate (or CTR) goes up, this usually means better rankings. That’s great! Everyone knows that being at the top of Google helps businesses grow.

The other reason why the meta description is important is because you can strategically put keywords into it that will help rankings. There are some people in the SEO world that will tell you that Google doesn’t pay attention to meta description for ranking purposes, but I highly disagree. Why? Because, while working with clients on a weekly basis, I always see a better rankings with my clients because I “optimize” or clean up the meta descriptions on my client’s site. Because of this, the data I’m seeing indicates that Google definitely pays attention to the meta descriptions.

The Longer Meta Description

Google Changes Snippet Length - How this Impacts SEOWhy did Google make the meta description longer? They did this so that searchers can more easily find the answer in within the meta description without having to click on a web page to learn more.

And now, the official statement from Google:

“We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

Interesting. I consider this both good and bad.

This change is good because because longer meta descriptions will likely improve organic CTR rates. Better organic CTR rates mean better rankings. Better rankings mean more emails from contract forms, calls, and walk-ins for local businesses.

This change could be bad because Google seems to be moving towards keeping users on the search itself and not going to websites to find answers. If Google continues this trend, they might do more things to keep people from going from searches to websites. In the end, this would mean less traffic coming to websites from Google. Not so good.

How will this impact SEO?

This just happened about a month ago, “the jury is out” so to say as far as how this longer meta description will impact SEO.

These are questions that SEO’s are asking:

  • Should we change the length of existing meta descriptions? While some say that it’s best to leave old meta descriptions the same for now, I would suggest going back and making meta description of the the ranking pages on your site longer. From there, you can go back and make all of your meta descriptions longer on the rest of the pages and blog posts on your sites.
  • How will this affect meta descriptions going forward? It’s too early to say, but my prediction is that the longer meta description will allow for more natural organic language within the description itself. This means that there will be less keyword stuffing and more room for branding and call to action. That will likely lead to even higher organic CTR’s.
  • How long should we make new meta descriptions? After doing research, my suggestion is the make all your new meta descriptions about 100 characters in length. This is because Google now shows up to 100 characters in mobile search results. In my opinion, the best thing is to optimize for mobile because mobile searches now represent more than half of all searches.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

4 Tips for Growing Your Business

Video Review

By Jeremy Ashburn
November 10th, 2017

4 Tips For Immediately Getting Leads from Google

Are you a business owner who’s struggling to grow your business? If you are, I’d like to give you 4 tips that will help to start immediately growing your business.

I’m Jeremy Ashburn with PushLeads. I’ve been doing SEO for the past 15 years and had my own SEO Agency the past 5 years. I just helped a local plumbing company go from 30 calls per month to 120+ calls per month by doing these 4 tips.

These 4 tips are totally easy to implement, even if you’ve never done any type of web design or SEO before.

Let’s jump right in!

Tip #1 - Find Keywords

Place Keywords on your Homepage

The First thing that you want to do is find the best search phrases or keywords for your business. Google has a free tool called the Google Keyword Planner that helps you find the best keywords for your business. Go there, sign up, and start searching for keywords.

What you want to do in this first step is to pick out about 10-20 good keywords for the product or service that you’re offering. Try to pick keywords that describe exactly what your business does, the services you’re offering, or the products that you’re selling.

When signing up to use the Google Keyword Planner, you’ll be required to add your payment info. This won’t be an issue because you can pause your ads after the sign up and you won’t be charged.

Tip #2 - Place Keywords on Your Homepage

Now that you’ve found your 10-20 great keywords, next you want place them on the homepage of your website. In this step, you’ll be adding keywords here and there within headings and within the content, right on your hompage.  Doing this tells Google that you are interested in showing up for those searches in GOogle

I’ve found that the best way to do this is to copy your homepage content into a word document so you can more easily work on getting your keywords into the content. Edit the content so that you “sprinkle” keywords here and there within your site content.

Now, do youself a favor and hire a writer to proof what you’ve written. This will ensure that the content reads well for prospective visitors who are coming to your site.

When done, just email the document to your web designer and ask them to replace the homepage content with the article that you’ve written.

These Four Tips will Help You Grow Your Business with SEO

Tip #3 - Do Regular Blog Posts

Do Regular Blog Posts Will Help Your SEO

Since working with local businesses in Asheville and surrounding areas for the past three years, I’ve found that Google takes your business seriously if you publish Four Blog posts every month. Regular Blogging makes such a huge difference.

How do I know this?

A few years back, I was doing SEO for two different photographers. The first photographer published 5 and 7 blog posts every month while the second photographer published nothing.

Guess what happened? The photographer who published blog posts started getting 2, 4 and 8 new leads from Google every month. These leads turned into 2K, 5K, and 10K of new business. The second photographer who published nothing got nothing. No leads or action from Google.

This spoke to me about the importance of doing Regular Blog Posts as part of your SEO strategy. My current opinion is that Google decides that regular blogging is half of the SEO equation.

Tip #4 - Track Your Results

Lastly, you’ll need to track your results. There’s a great tool called Ranking Coach that will help you find out where your business shows up for local Searches in your city. The great thing about this tool is that for only $30 per month, it shows where you business is in Google for search phrases. You can also track your rankings in your local city, other nearby cities, and/or across the US.

As you do the previous steps, you’ll start seeing your business show up at the top of Google for searches. This will lead to bringing your business more traffic, more leads, and more business from Google.

Ready to Grow Your Business?

If you’re serious about wanting to grow your business, I’d like to invite you to do a website report. This report will show you how strong you are doing in Google and areas you need to improve. It’s totally free. Just fill out the details below and we’ll get you going.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Does Google Matter?

Video Review

By Jeremy Ashburn
October 4th, 2017

Video Transcription

Hey guys. I’m Jeremy Ashburn with Pushleads. Today I’m just answering common SEO questions that clients typically ask me. I’ve been SEO the last 15 years and have my own SEO agency the last five years.

One of the questions that comes up, either directly where they ask me, or indirectly people wonder this when they’re out there just on Google and other search engines, and they wonder this question, “Why does Google matter.” A lot of us know that Google is a really big search engine and it’s been out there for a while and has a good reputation

Search Engines, Back Then

I remember actually way back in 1999 going to school at UNC Charlotte and I was studying graphic design, and there was a Mac lab of about 30 computers. They were all Macs. I remember thinking, “Hey, I want to try different search engines and see which ones deliver results.” I remember actually thinking, “I’m going to try AltaVista that was one of them. Yahoo of course was around then, Ask Geeves, and then there was Google. I remember trying different search engines and realizing that Google just delivered better results. The results were better. They just were better than Yahoo or AltaVista. Ask Geeves that was completely off the mark. I remember thinking, “You know, Google just really does a good job at delivering results that people are looking for, and I remember changing all the search engines from whatever it was to Google because I was thinking, “You know what, Google delivers a better experience for people out there.

Really, what was true 17 years ago, and it’s also true today. Google just delivers a better experience. And because of that Google is the number one search engine out there. Google and YouTube are both the number one search engines out there. Google is really big at delivering results that people are looking for, right when they’re looking for them.

I really love Google because of that. I also enjoy helping businesses be visible and grow at the top of Google. That’s what we do at Pushleads; we help local businesses grow by making little inside tweaks on their website and outside tweaks on their website so that over time all of this adds up to your business streaming at the top of Google.

The way it works is if you’re at the top of Google then people are finding you. Let’s just say that you’re a plumber in Newark New Jersey, and someone’s searching for plumbers in Newark, New Jersey. If they can find you at the top, if there are a thousand people a month looking for that term, then around 400 people will click to your website just from that term every month. 400 people. Of those 400 people, maybe 50 will call you, maybe 30, but still that’s 30 or 50 new calls that you’re getting every month at a local business that you weren’t getting.

Why Being at Top of Google Matters

So you can see that being at the top of Google makes a huge difference especially to local businesses. If you want to learn more, you can go to pushleads.com and we’ll do an SEO Audit for you. What that is is we’ll take a little snapshot of your website and find out how strong it’s performing for a search phrase. So you can actually be a plumber in New Jersey and literally put “plumbers in New Jersey” and put your website in there and we’ll find out how strong your website is.

Just go to pushleads.com right now and check it out if you’d like. Either way, thanks for your time. I’m Jeremy Ashburn with Pushleads. Thanks.

Want to Learn More?

If you’d like to have your business can be visible at the top of Google, call us directly at 828-348-7686. Or, you can also do a SEO Audit below that will tell you how strong your website is performing for a search phrase. Thanks!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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Video Transcription

[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Pushleads. Today I’m just answering common SEO questions that clients typically ask me. I’ve been SEO the last 15 years and have my own SEO agency the last five years.One of the questions that comes up, either directly where they ask me, or indirectly people wonder this when they’re out there just on Google and other search engines, and they wonder this question, “Why does Google matter.” A lot of us know that Google is a really big search engine and it’s been out there for a while and has a good reputation.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”3/4″][vc_column_text]

Search Engines, Back Then

[/vc_column_text][vc_column_text]I remember actually way back in 1999 going to school at UNC Charlotte and I was studying graphic design, and there was a Mac lab of about 30 computers. They were all Macs. I remember thinking, “Hey, I want to try different search engines and see which ones deliver results.” I remember actually thinking, “I’m going to try AltaVista that was one of them. Yahoo of course was around then, Ask Geeves, and then there was Google. I remember trying different search engines and realizing that Google just delivered better results. The results were better. They just were better than Yahoo or AltaVista. Ask Geeves that was completely off the mark. I remember thinking, “You know, Google just really does a good job at delivering results that people are looking for, and I remember changing all the search engines from whatever it was to Google because I was thinking, “You know what, Google delivers a better experience for people out there.[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”17946″ img_size=”full” css_animation=”fadeIn”][/vc_column][vc_column][vc_column_text]Really that was true 17 years ago, and it’s also true today. Google just delivers a better experience. And because of that Google is the number one search engine out there. Google and YouTube are both the number one search engines out there. Google is really big at delivering results that people are looking for, right when they’re looking for them.I really love Google because of that. I [inaudible 00:02:13] my business to help businesses be visible and grow at the top of Google. That’s what we do at Pushleads; we help local businesses grow by making little inside tweaks on their website and outside tweaks on their website so that over time all of this adds up to your business streaming at the top of Google.The way it works is if you’re at the top of Google then people are finding you. Let’s just say that you’re a plumber in Newark New Jersey, and someone’s searching for plumbers in Newark, New Jersey. If they can find you at the top, if there are a thousand people a month looking for that term, then around 400 people will click to your website just from that term every month. 400 people. Of those 400 people, maybe 50 will call you, maybe 30, but still that’s 30 or 50 new calls that you’re getting every month at a local business that you weren’t getting.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”17949″ img_size=”full” alignment=”right” css_animation=”fadeIn”][/vc_column][vc_column width=”3/4″][vc_column_text]

Why Being at Top of Google Matters

[/vc_column_text][vc_column_text]So you can see that being at the top of Google makes a huge difference especially to local businesses. If you want to learn more, you can go to pushleads.com and we’ll do an SEO Audit for you. What that is is we’ll take a little snapshot of your website and find out how strong it’s performing for a search phrase. So you can actually be a plumber in New Jersey and literally put “plumbers in New Jersey” and put your website in there and we’ll find out how strong your website is.Just go to pushleads.com right now and check it out if you’d like. Either way, thanks for your time. I’m Jeremy Ashburn with Pushleads. Thanks.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]If you’d like to have your business can be visible at the top of Google, call us directly at 828-348-7686. Or, you can also do a  SEO Audit below that will tell you how strong your website is performing for a search phrase. Thanks![/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_heading style=”style_05″ title_font_options=”tag:h5″ subtitle_font_options=”tag:h3″ subtitle=”See how well your site performs for SEO”]Free SEO Audit[/dfd_heading][vc_row_inner css=”.vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_inner][vc_column_text]

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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