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Content Marketing

Content is the engine that drives websites to the top of Google. Learn why Google considers content important, why, and seo advice for publishing.

5 Content Distribuation Strategies for 2018

By Jeremy Ashburn
January 10th, 2018

Now that 2018 is here, all of my clients are excited about producing content that helps them rank at the top of Google. Of course, creating content is always fabulous, but what if you’re producing content for your business but aren’t gaining traction in searches? Sherry Bonneli with SEM Rush just wrote this excellent article about 5 ways of doing more with your content which will help it reach its full potential. Here’s the skinny:

Tip #1 - Make Your Blog Posts into an Ebook

The “Olden Days,” creating an eBook used to require hiring a writer, design firm, and various editors to produce the final finished product. Fortunately these days, Technology is here to save the day! Designrr is a publishing tool that allows you to take a blog post you’ve written and turn it into a visually stunning e-book. From there, you can use the e-Book as a lead magnet on your site, sell it on Amazon, or make it as a value adding product as part of something bigger. Pretty cool! I’m definitely going to check this tool out.

Tip #2 - Turn Videos into Blog Posts

If you’re not already producing videos for your business, you need to start doing this right away? Why? Because videos are fast and easy to do, are easy to make into blog posts (or other site content), and do amazing things for SEO! Sure, you can use tools like Content Samuai or Lumen5 to help you make video, however, if you’re already a “one take wonder” with video, don’t hesitate and get going! My suggestion would be make a list of commonly asked questions and answer those questions in 2-4 minute videos. From there, you can upload them to YouTube, get them transcribed on Rev.com, and make them into blog posts on your site.

Google has sometimes been known to include video results within searches, so it’s a bonus if that ever happens for your business. But, the best thing that I love about creating videos is just the fact that one can get excellent content at a small fraction of the cost $5 to transcribe a 5 minute video on Rev.com) vs hiring a writer (which costs $12 to $200 per article, depending on article quality).

Tip #3 - Create Inforgraphics

For the past 5 years, Infographics have been “all the rage,” and is easy to understand why. Jeff Bullas says in this blog post that ine one day “we create 1.5 billion peices of content, 140 million tweets, and 2 million videos.” Wow! That’s just a lot of content. Overwhelming. He describes this content as a “mountains and oceans of data” that everyone is constantly trying to make sense of. Actually, since  it’s really impossible to consume that much data, so the best thing is to create an Infographic that makes sense of it all.

Inforgraphics are:

  • a beautiful piece of art that communicates complex data in a stunning visual format.
  • wonderful at taking tons of data and presenting it in a beautiful shorthand format.
  • an efficient way of combining the best of images, text, and design into a story that people might want to share.

Tip #4 - Harness the Power of Email

Ladies and gentleman, we have an announcement: “email is not dead.” No, email is in fact, very much alive. Sending emails to your clients and customers is still a great way to keep in touch with them, start a two way conversation, and let them see your brand.

The thing is, some of us just don’t know the first thing about how to distribute email. If that’s you, don’t panic. All you need to do is get in the habbit of emailing your list about your most recent piece of content, link to that content in your email signature, and send out personalized emails. Here’s the breakdown:

1. Share your most recent piece of content: Send out a simple email (with little html or design) informing your list about your latest piece of content. This could be a blog post, Youtube video, or inner page on your site.
2. Link to that content in your email signature: Tweak your email signature to include a link at the bottom to your most popular piece of content. Yes! People will click that link in your email and read your blog post! Absolutely.
3. Send out personalized emails: Don’t be afraid to email your best clients and customers directly with a personalized note, special offer, or other value adding bit of content. They’ll love you for this!

Tip #5 - Use Reddit and Web 2.0 Blogs

Reddit and other Web 2.0 Blogs like Weebly, Tumblr, and Blogger are great ways to sharing and promoting your content. Also, when you share content on these places, it sends the right signals to search engines. This then, in turn, helps your new content rank in search engines.

When using Reddit, all you have to do is create an account, do a search and find a sureddit that has an audience and would be interested in your content, and submit a link to your content right there.  Easy.

Boosting Your Content

Now that you know a few ways of boosting your content here in 2018, I totally encourage you to start incorporating these ideas into your content publishing this year. If you do, you’ll see your content become superpowered! When content becomes superpowered, it’s liked, shared, and linked to. All of this fabulousness will translate into more business, more growth, and a bigger bottom line.

Go forth, always add value to the web, live, and prosper.

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Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk.Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over.And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google.Unfortunately, the web was littered with more examples of things that look like this:Alas, here's yet another example of keyword stuffing. Google hates this.Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely.Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience.Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market.For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people.Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines.When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value.Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time.So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video).Go forth, always add value to the web, live, and prosper.

Three Reasons Why Content is King

Why Content is King in Marketing

By Jeremy Ashburn
October 2nd, 2017

For many years, everybody has been hearing about the importance of Content Marketing. The whole idea here is that in the marketing world, the expression “Content is King” is more important than ever before because it’s a crucial element that produces big ROI.

What, exactly, is content marketing? Quite simply put, content marketing is the regular production of unique, high quality, and completely authentic content that is useful, entertaining, and interesting for your customers. Content marketing can take the form of videos, blog posts, articles across the web, online meetings, images, surveys, infographics, or podcasts.

Content Superpowers SEO

Three Reasons Why Content is King in MarketingWe’ve already mentioned that content is king because it produces big, big, BIG ROI.  The biggest reason why we get the big ROI is because content marketing is great for SEO. Let me repeat that in a different way: content is amazing and superpowers your SEO. The author of this article on Kissmetrics says, “the main problem is that SEO and content marketing are separated, as if they were two very different things. The truth is, however, that they go together, overlap, cohere, and blend.” You see, high quality content that’s unique (not anywhere else on the web) has a big impact on SEO for three reasons:

1. Unique content helps a website rank in Google. The fact is that regularly publishing blog posts just forces Google to continually notice your site, again and again. As more content is published, Google keeps “bumping up” the site to the top of more searches, again and again. As your site becomes more visible in Google, more people are exposed to your brand, and as more people are exposed to your brand, your business will start getting more calls, emails, and walk-ins.

2. Unique content builds a great backlink profile. If you continue to keep publishing great content, people will see it and begin to share your content on social media. When this happens, it produces a backlink to your business. We call this process “natural link-building” because the fact is that people will always share and engage with great content. Bojana Dobran says that natural back-linking are links on other websites that are in natural context, provide value for the readers, and the link itself (anchor text) is meaningful on the page. So, as this natural link-building process happens to your site, things start to snowball, that is, your site will slowly begin to receive more and more links, building up a healthy backlink profile that Google and other search engines will love.

3. More Content = More Keywords. Another great benefit of publishing regular content is that each piece of new content creates the opportunities for your site to show up in Google for more keywords. In this type of situation, it’s a numbers game for sure. Think about it; if you were Google, would you pay more attention to a site that has 50 well written blog posts AND keeps publishing great new content every week, OR would you pay more attention to a site that has 10 blog posts and NEVER publishes new content? The answer is obvious!

Content Encourages Engagement

Content is King for SEO and MarketingWhenever you publishing good content, whether it’s in the form of videos, blog posts, or social media, doing so encourages people to connect and engage with your brand. If you’ve done a great job publishing content, then your people will take a pause from what their doing to read your content, understand your brand message, and maybe even share content. If you’ve done a poor job publishing content, then users will just ignore your content and never see it. Engagement, without a doubt, is what you want from your consumers. Here are 3 reasons why engagement is so important:

1. Engagement boosts your visibility: Jason Meyers, contibuter with Forbes, explains that almost any and every type of engagement can create more visibility of your article across the web. A clear example of this is whenever someone finds something interesting and shares it on Facebook. Whenever they share that content, that content shows up in all their friend’s feeds. From this point, the possibility exists that the content can keep being shared. It’s easy to see how, with enough sharing, things could become viral.

2. Engagement boosts familiarity: Whenever anyone interacts and engages with your content, they engage with your brand and start to become what we call “integrated with it.” The whole idea here is that the more people engage with your brand, the more they are pushing along the process of converting from a potential client into an actual client.

3. Engagement boosts effectiveness: More engagement means that your content has done its job and has become more effective for your business. It’s generated interest, potentially been shared, and has the potential to boost your audience. Remember the snowball effect that we explained above for SEO? With enough effective content, it’s possible that your site can become a Content Market Leader. Neil Patel explains that people who craft compelling and valuable content experience drastically more growth in web traffic than their competitors.[

Content Generates New Sales for Your Business

Be Creative with Your Content IdeasLets look at how content can create a new sale

1. Publishing great content exposes others to your brand.
2. People consume your content.
3. They interact with other content on your site.
4. They either convert or enter the sales funnel.
5. They become a lead for your business.
6. You contact them to start the sales process.
7. You close the lead into a new client.

Is your content strategy helping you generate new leads and increase sales? That’s the real question here. If your content isn’t producing new leads for your business, then either you haven’t been producing content long enough or have the wrong strategy. We echo reddit user victoriarudi when he said, “the sad fact is that most business owners have no idea about content strategy. They lack content vision for their business and have a very careless attitude towards it.”

Or perhaps you’ve gone the other direction and overcomplicated your content marketing strategy? In this video on Entrepreneur, Kate Volman says that it’s best to block out time in your week to write blog posts, record videos, or have a conversation with a creative writer who’s doing the work for you. When writing content, don’t overcomplicate things and instead lean on your expertise.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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Defining Content Marketing

For many years, everybody has been hearing about the importance of Content Marketing. The whole idea here is that in the marketing world, the expression “Content is King” is more important than ever before because it’s a crucial element that produces big ROI.What, exactly, is content marketing? Quite simply put, content marketing is the regular production of unique, high quality, and completely authentic content that is useful, entertaining, and interesting for your customers. Content marketing can take the form of videos, blog posts, articles across the web, online meetings, images, surveys, infographics, or podcasts.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Content Superpowers SEO

We’ve already mentioned that content is king because it produces big, big, BIG ROI.  The biggest reason why we get the big ROI is because content marketing is great for SEO. Let me repeat that in a different way: content is amazing and superpowers your SEO. The author of this article on Kissmetrics says, “the main problem is that SEO and content marketing are separated, as if they were two very different things. The truth is, however, that they go together, overlap, cohere, and blend.” You see, high quality content that’s unique (not anywhere else on the web) has a big impact on SEO for three reasons:[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]1. Unique content helps a website rank in Google. The fact is that regularly publishing blog posts just forces Google to continually notice your site, again and again. As more content is published, Google keeps “bumping up” the site to the top of more searches, again and again. As your site becomes more visible in Google, more people are exposed to your brand, and as more people are exposed to your brand, your business will start getting more calls, emails, and walk-ins.2. Unique content builds a great backlink profile. If you continue to keep publishing great content, people will see it and begin to share your content on social media. When this happens, it produces a backlink to your business. We call this process “natural link-building” because the fact is that people will always share and engage with great content. Bojana Dobran says that natural back-linking are links on other websites that are in natural context, provide value for the readers, and the link itself (anchor text) is meaningful on the page. So, as this natural link-building process happens to your site, things start to snowball, that is, your site will slowly begin to receive more and more links, building up a healthy backlink profile that Google and other search engines will love.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”17914″ img_size=”full”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]3. More Content = More Keywords. Another great benefit of publishing regular content is that each piece of new content creates the opportunities for your site to show up in Google for more keywords. In this type of situation, it’s a numbers game for sure. Think about it; if you were Google, would you pay more attention to a site that has 50 well written blog posts AND keeps publishing great new content every week, OR would you pay more attention to a site that has 10 blog posts and NEVER publishes new content? The answer is obvious![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Content Encourages Engagement

Whenever you publishing good content, whether it’s in the form of videos, blog posts, or social media, doing so encourages people to connect and engage with your brand. If you’ve done a great job publishing content, then your people will take a pause from what their doing to read your content, understand your brand message, and maybe even share content. If you’ve done a poor job publishing content, then users will just ignore your content and never see it. Engagement, without a doubt, is what you want from your consumers. Here are 3 reasons why engagement is so important:1. Engagement boosts your visibility: Jason Meyers, contibuter with Forbes, explains that almost any and every type of engagement can create more visibility of your article across the web. A clear example of this is whenever someone finds something interesting and shares it on Facebook. Whenever they share that content, that content shows up in all their friend’s feeds. From this point, the possibility exists that the content can keep being shared. It’s easy to see how, with enough sharing, things could become viral.2. Engagement boosts familiarity: Whenever anyone interacts and engages with your content, they engage with your brand and start to become what we call “integrated with it.” The whole idea here is that the more people engage with your brand, the more they are pushing along the process of converting from a potential client into an actual client.3. Engagement boosts effectiveness: More engagement means that your content has done its job and has become more effective for your business. It’s generated interest, potentially been shared, and has the potential to boost your audience. Remember the snowball effect that we explained above for SEO? With enough effective content, it’s possible that your site can become a Content Market Leader. Neil Patel explains that people who craft compelling and valuable content experience drastically more growth in web traffic than their competitors.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Content Generates New Sales for Your Business

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Lets look at how content can create a new sale1. Publishing great content exposes others to your brand. 2. People consume your content. 3. They interact with other content on your site. 4. They either convert or enter the sales funnel. 5. They become a lead for your business. 6. You contact them to start the sales process. 7. You close the lead into a new client.Is your content strategy helping you generate new leads and increase sales? That’s the real question here. If your content isn’t producing new leads for your business, then either you haven’t been producing content long enough or have the wrong strategy. We echo reddit user victoriarudi when he said, “the sad fact is that most business owners have no idea about content strategy. They lack content vision for their business and have a very careless attitude towards it.”[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”17921″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Or perhaps you’ve gone the other direction and overcomplicated your content marketing strategy? In this video on Entrepreneur, Kate Volman says that it’s best to block out time in your week to write blog posts, record videos, or have a conversation with a creative writer who’s doing the work for you. When writing content, don’t overcomplicate things and instead lean on your expertise.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyJTJGJTJGcGxheWVyLm9veWFsYS5jb20lMkZzdGF0aWMlMkZ2NCUyRnN0YWJsZSUyRjQuMTIuNiUyRnNraW4tcGx1Z2luJTJGaWZyYW1lLmh0bWwlM0ZlYyUzRGRwY2pNMVl6RTZRVlJZTTh0LUIzbHpVNld1UWpEMmFFJTI2YW1wJTNCcGJpZCUzRDY2NmEzOTBhMDE1MDRmZTc4OGU1OTFjOWYzYjM4ZjQwJTI2YW1wJTNCcGNvZGUlM0Rkb2FHWXlPZ1B4c2Y5djJ2UEtrWE1wcFVUcHNVJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MzAlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0QlMjJhbGxvd2Z1bGxzY3JlZW4lMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”20″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”15″ screen_tablet_spacer_size=”14″ screen_mobile_spacer_size=”14″][dfd_heading style=”style_05″ title_font_options=”tag:h5″ subtitle_font_options=”tag:h3″]

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What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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