Pushleads | Asheville SEO Services

Month: September 2017

What is a Search Engine?

Video Review

By Jeremy Ashburn
September 28th, 2017

What is a Search Engine?

Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet.

Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

#1 Back in the 90’s

And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google.

And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.

Want to Learn More?

So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.

So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution="1280" screen_wide_spacer_size="20" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" screen_normal_spacer_size="18" screen_tablet_spacer_size="16" screen_mobile_spacer_size="15"][vc_column_text]

Video Transcription

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="3/4"][vc_column_text]

What is a Search Engine?

[/vc_column_text][vc_column_text]Hey guys. I'm Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we're going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet. Of course, the web itself is billions and billions of pages. I think it's 12 billion pages and counting. So essentially, there's so many pages that people can't find exactly what they're looking for. And so Search Engines organize that data in such a way where we can find what we're looking for.[/vc_column_text][vc_column_text]Hey guys. I'm Jeremy Ashburn with Push Leads. And, right now we're just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="17900" img_size="full" css_animation="fadeIn"][/vc_column][/vc_row][vc_row][vc_column width="1/4"][vc_single_image image="17901" img_size="full" alignment="right" css_animation="fadeIn"][/vc_column][vc_column width="3/4"][vc_column_text]

#1 Back in the 90's

[/vc_column_text][vc_column_text]And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn't as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I'm looking for a lot better with Google. And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we're thinking about optimizing your site for search engines or we're thinking about making your business show up in search engines, we're really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]So, anyways, that's a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we'll do here is find out how strong your website is performing for a search phrase. And we'll compare that to other metrics as far as how well your website is performing. So I'm Jeremy Ashburn with PushLeads. Thanks a lot for your time.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_heading style="style_05" title_font_options="tag:h5" subtitle_font_options="tag:h3" subtitle="See how well your site performs for SEO"]Free SEO Audit[/dfd_heading][vc_row_inner css=".vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}"][vc_column_inner][vc_column_text]

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

How Long Does it Take SEO To Work?

Video Review

By Jeremy Ashburn
September 27th, 2017

Video Transcription

Hey guys. I’m Jeremy Ashburn with Pushleads. We’re continuing to do videos about SEO, and what is SEO, and how does it work. I covered those questions in other videos. In this video we’re going to talk about how long does it take SEO to work.

About SEO

SEO, of course, is making your website show at the top of Google. I always think of SEO sort of like planting a garden. If you plant a garden today, it’s going to take about, say, five or six months from the point of planting the garden, to watering the seeds, to, of course, they’re in the sunshine, and they’re in the rain, and you’re weeding the garden, that kind of thing. It takes about five months.

In SEO, it’s very similar. You’re going to have a process where it’s going to take about five months, five or six months, from the point when you start the work to where you really start getting a harvest. If we’re playing chess, SEO is like the long game. If I’m playing against you, and you’re playing against me in chess, then the long game of chess is going to be, “Hey, I’m going to beat you in the long term. I’m not going to beat you in the short term, not going to beat you in five moves. I’m going to beat you in about 100 moves, or 200 moves.” SEO is that same way. It’s going to take about 100 or 200 moves. It’s going to take three to six months.

How Long Does it Take SEO to Work?

Essentially, to answer your question directly, how long does it take SEO to work? My best recommendation is three to six months. The best thing to do is to do SEO for three moths, see how it’s going, but really, you’re going to see the biggest fruit of your efforts after six months of doing SEO.

If you want to learn more about Pushleads, you can go to PushLeads.com, and we have an audit. You can do it on site, you can do an SEO audit if you’re a business, and find out how well your website is performing for a certain search phrase. Thanks a lot.

Want to Learn More?

If you’d like to learn more about how SEO works, you can call us directly at 828-348-7686, email us, or go to do theSEO audit below. The SEO Audit will tell you how strong your website is for a particular search phrase.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution="1280" screen_wide_spacer_size="20" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" screen_normal_spacer_size="18" screen_tablet_spacer_size="16" screen_mobile_spacer_size="15"][vc_column_text]

Video Transcription

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="3/4"][vc_column_text]

What is a Search Engine?

[/vc_column_text][vc_column_text]Hey guys. I'm Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we're going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet. Of course, the web itself is billions and billions of pages. I think it's 12 billion pages and counting. So essentially, there's so many pages that people can't find exactly what they're looking for. And so Search Engines organize that data in such a way where we can find what we're looking for.[/vc_column_text][vc_column_text]Hey guys. I'm Jeremy Ashburn with Push Leads. And, right now we're just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="17900" img_size="full" css_animation="fadeIn"][/vc_column][/vc_row][vc_row][vc_column width="1/4"][vc_single_image image="17901" img_size="full" alignment="right" css_animation="fadeIn"][/vc_column][vc_column width="3/4"][vc_column_text]

#1 Back in the 90's

[/vc_column_text][vc_column_text]And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn't as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I'm looking for a lot better with Google. And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we're thinking about optimizing your site for search engines or we're thinking about making your business show up in search engines, we're really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]So, anyways, that's a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we'll do here is find out how strong your website is performing for a search phrase. And we'll compare that to other metrics as far as how well your website is performing. So I'm Jeremy Ashburn with PushLeads. Thanks a lot for your time.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_heading style="style_05" title_font_options="tag:h5" subtitle_font_options="tag:h3" subtitle="See how well your site performs for SEO"]Free SEO Audit[/dfd_heading][vc_row_inner css=".vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}"][vc_column_inner][vc_column_text]

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution="1280" screen_wide_spacer_size="20" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" screen_normal_spacer_size="18" screen_tablet_spacer_size="16" screen_mobile_spacer_size="15"][vc_column_text]

Video Transcription

[/vc_column_text][vc_column_text]Hey guys. I'm Jeremy Ashburn with Pushleads. We're continuing to do videos about SEO, and what is SEO, and how does it work. I covered those questions in other videos. In this video we're going to talk about how long does it take SEO to work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

About SEO

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]SEO, of course, is making your website show at the top of Google. I always think of SEO sort of like planting a garden. If you plant a garden today, it's going to take about, say, five or six months from the point of planting the garden, to watering the seeds, to, of course, they're in the sunshine, and they're in the rain, and you're weeding the garden, that kind of thing. It takes about five months. In SEO, it's very similar. You're going to have a process where it's going to take about five months, five or six months, from the point when you start the work to where you really start getting a harvest. If we're playing chess, SEO is like the long game. If I'm playing against you, and you're playing against me in chess, then the long game of chess is going to be, "Hey, I'm going to beat you in the long term. I'm not going to beat you in the short term, not going to beat you in five moves. I'm going to beat you in about 100 moves, or 200 moves." SEO is that same way. It's going to take about 100 or 200 moves. It's going to take three to six months.[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="17880" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

How Long Does it Take SEO to Work?

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vc_single_image image="17881" img_size="full"][/vc_column][vc_column width="2/3"][vc_column_text]Essentially, to answer your question directly, how long does it take SEO to work? My best recommendation is three to six months. The best thing to do is to do SEO for three moths, see how it's going, but really, you're going to see the biggest fruit of your efforts after six months of doing SEO. If you want to learn more about Pushleads, you can go to PushLeads.com, and we have an audit. You can do it on site, you can do an SEO audit if you're a business, and find out how well your website is performing for a certain search phrase. Thanks a lot.[/vc_column_text][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]If you'd like to learn more about how SEO works, you can call us directly at 828-348-7686, email us, or go to do theSEO audit below. The SEO Audit will tell you how strong your website is for a particular search phrase.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution="1280" screen_wide_spacer_size="15" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" screen_normal_spacer_size="12" screen_tablet_spacer_size="10" screen_mobile_spacer_size="10"][dfd_heading style="style_05" title_font_options="tag:h5" subtitle_font_options="tag:h3" subtitle="See how well your site performs for SEO"]Free SEO Audit[/dfd_heading][vc_row_inner css=".vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}"][vc_column_inner][vc_column_text]

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

What is a Search Engine?

Video Review

By Jeremy Ashburn
September 26th, 2017

What is a Search Engine?

Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet.

Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

#1 Back in the 90’s

And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google.

And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.

Want to Learn More?

So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.

So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is a Search Engine?

Video Review

By Jeremy Ashburn
September 25th, 2017

What is a SEO?

Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

Defining SEO

So, SEO is essentially, is the process of making little inside tweaks and outside tweaks on your website, so that over time your website becomes more search engine and friendly to Google. Essentially, your website looks more streamlined and beautiful to Google.

Learn all about SEO with PushleadsAnd, these little inside tweaks could be changing different words around on your website, finding really common search phrases that people are looking for, and also making inside tweaks on the back end. Like, adding a site map and other technical things that we’ll do over time.

And what happens is, over time all these little inside tweaks add up along with outside tweaks, such as other websites linking towards you and other properties across the web with your name, address, and phone number. Those are called citations.

So, over time, all of these little inside tweaks and outside tweaks add up to where your website looks more beautiful at Google and you start moving up to the top of Google, and other search engines for common search phrases.

SEO Compared to Falling in Love

I kind of think of this whole process like falling in love with somebody. You go on a first date with somebody, and it’s like oh, I think you’re kind of cute or, I’m interested in you. And then over time, then you go on the second and third date. And maybe their buying you flowers, or taking you to the movies, or taking you out to dinner.

Learn all about SEOOr maybe over time, you’re doing more and more things, and over time, maybe after 10 or 15 dates, you’re like hey, I think I’m falling in love with this person. Well, SEO is very similar in the sense that you’re making these changes over time.

You’re doing all these little things, and Google begins to fall in love with your website because you’re doing things that Google loves. And essentially, Google sort of falls in love with you. I know it sounds kind of crazy, but it’s totally how it works.

You probably heard … We’ve probably all heard the expression that, it’s all the little things, right? When you’re falling in love it’s all the little things that somebody does, that makes you think wow, this person really loves me.

You bought them dinner, you took them out to a drive-in movie theater, whatever it is. And so, essentially SEO, getting back to what is SEO. SEO is making all these little inside tweaks and outside tweaks to your website over time so that Google then falls in love with you and you show up at the top of Google for common searches.

And, when you show at the top of Google for searches, then that begins to change your business, because more people can see you at the top of Google. They can call you, they can walk into your business, they can do a contact form submit on your website and, your business can start to grow.

Want to Learn More?

So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.

I’m Jeremy Ashburn with Push Leads, thanks.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Keyword Research Matters

It's All About Proper Keyword Research

By Jeremy Ashburn
September 7, 2017

feedback from our keyword research blog postA few weeks ago, when we wrote a blog post about the importance of keyword research, it generated some interesting feedback. One surprising email came from Helen Stark, Marketing manager at Ahrefs. For those of you who don’t know, Ahrefs has one of best suites of SEO tools that help us Advanced SEO Specialist serve our clients. At PushLeads, we frequently use Ahrefs to do some amazing SEO Antics such as doing as comparing competitors with their Domain Comparison tool, finding excellent Search Phrases to rank for with their Keyword Research tool, and finding Content ideas with the Content Explorer.

Great stuff! So, Helen emails us, thanking us for the blog post. “Liked your approach to sorting keywords into groups,” was her fabulous compliment. We thoroughly enjoyed such attention!
“Flattery will get you everywhere” is the quote we had in mind.

Ahrefs Keyword Research Guide

our keyword research blog post generates feedbackHelen continues, explaining they’ve put together a “one size fits all” keyword research guide. The guide covers:

  • Step by Step: A step-by-step process of keyword research, from collecting seed keywords to grouping & prioritizing
  • Videos: 2 videos on competitive keyword research and some creative ways of getting high-potential keyword ideas
  • Recommendations: discover important keyword metrics to look at (keyword difficulty, clicks, traffic potential, etc).

We’ve read the guide a few times ourselves and are quite impressed! Like we recommend, they suggest starting out with strong seed keywords, finding out what you already ranking for, and really understanding keyword metrics. However, be warned, this keyword research guide isn’t for the faint of heart. For one thing, it’s some 4,500 words long and references quite a few advanced SEO tactics and strategies.

Want to Learn More?

So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.

I’m Jeremy Ashburn with Push Leads, thanks.

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Keyword Research Matters

The Importance of Keyword Research

By Jeremy Ashburn
September 7, 2017

Keyword Research Matters

Why Keyword Research is Important for SEOAs a SEO Specialist, one of the things that I’m always talking about with my clients is the importance of proper keyword research. If you haven’t heard of the term, just think of keywords as search phrases in Google. To Google and other search engines, keywords are really the foundation of a website. Search Engines view keywords as the basic building blocks that sites a built upon. And, picking the right keywords actually matter. While doing SEO work, I’ve actually discovered that the eventual failure or success of a website depends on how well one picks and uses keywords.

So, what’s the right way to do keyword research? Simply follow these Five steps and you’ll have success:

How to Do Keyword Research

Step #1: Make a List

The best way to do this is to brainstorm potential ideas in a Word document. Simply open a new document and start typing out a general list of words or phrases that are important. As you start doing this, don’t be too choosy or selective. Let whatever idea you have flow out of you and write out any idea or topic that comes to mind. In the future, we’ll trim down the list into something that makes total sense.

Step #2: Come up With Topic Ideas

Now that we have a good list going, next we need to expand these keyword ideas into overall topics. At the bottom of your document, make a topics heading and look at your keyword list above to come up with overall topic ideas.

  • For Companies who Sell Services: If you own a service company, one of the best ways to come up with topic ideas is to write out the services that you business offers. For example, if you own a carpet cleaning business and also do tile cleaning, upholstery cleaning, and window washing, you’ll want to write out each of these as topic ideas.
  • For Companies who Sell Products: If your business sells products, think of the overall niches that your audience has. For example, if your business sells health products, write out overall ideas that match your niche.

Step #3: Use a Keyword Research Tool

Now that we have a list of topics, next we need to use a Keyword Research Tool to get specific keywords from our ideas. While there are a variety of tools that do the job, we’ve found that these tools do the best job:

  • Moz Keyword Explorer: this tool works great for finding a variety of keywords in a variety of different industries.
  • Google Adwords Keyword Planner: this tool helps you find keyword ideas as well as finding local traffic for specific searches.

Step #4: Make a List

As you find keywords, it's important to start organizing your keywords into 3 different lists:
  • Primary Keywords: these are keywords that you absolutely would like to rank in Google.
  • Secondary Keywords: these are searches that you've like to rank in Google but aren't as critical as Primary Keywords.
  • Tertiary Keywords: keywords that you've like to rank for but it's not as totally critical that you do.

Step #5: Narrow Down Your List

Without a doubt, it’s easy to find keywords but harder to decide if they are the right keywords. At this point, one of the best things to do is open up Google and search for keywords individually.  Look at the results closely, if the results include products or services that you’re offering, then you’re on track. Ideally, you want to choose buying keywords, keywords that describe exactly what the client does. By the time you are done with this step, you’ll have narrowed down your list with the best keywords at the top that describe exactly what your business does.

Here’s what we’ve learned about choosing keywords:

  • Singular vs Plural – if you choose keywords that are plural, they will rank for both singular and plural instances. For example, the keyword “Plumbing Company” will rank for both “Plumbing Company” and “Plumbing Companies.”
  • Closely Related Keywords – Keywords that are very similar to each other will both rank if you’re targeting one of these keywords. Example, if you choose to rank for “Plumbing Dallas TX” it will rank for both “Plumbing Companies in Dallas TX” and “Plumbers in Dallas TX.”
  • Choose The Best Keywords – If you’re not sure if the keyword is a good one or not, just search for in Google. If you see informational searches in the top half of the First page, you’re seeing an informational search, not a search containing buying keywords.

Step #6: Create a Plan for Targeting Keywords

Now that we have three lists, the next thing we need to do is decide which keywords that you’d like to focus on for the homepage and inner pages on your site.

  • Homepage: It’s a good idea to choose about Ten to Twenty keywords for use on the homepage.
  • Inner Pages: it’s best to focus on One to Three keywords for inner pages.

Step #7: Implement Your Plan

Woman working with laptop at coffee shop

Implementing the plan involves writing content for your homepage and inner pages that contain the keywords that you are targeting. For simplicity, focus on the homepage first then inner pages.

  • Headers: When writing content, it’s always best to use article headers that use the Primary Keywords within the content header. For example, if you’re keyword is “Plumbing Company” that a great headline would be “Why We’re an Expert Plumbing Company.” The article needs multiple headers seperating between every paragraph.
  • Keywords: As you write out the article, you’ll want to sprinkle keywords throughout it that occur naturally in the content and don’t appear to be forced or over used. The rule of thumb here is to use the Primary keywords more, Secondary keywords less, and Tertiary Keywords at least once each in the article. If you can’t find a way to grammatically place a keyword into a header or the article, don’t do it.

Success!

If you’ve done everything correctly, then you’ll end up with an awesome content on your homepage and inner pages that establish your brand, explain your products or services, and also start ranking in Google. If there’s anything that we can do at Pushleads to help, be sure to call us at 828-328-4777. Have fun!

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

  The Importance of Doing Keyword Research

Why Keyword Research Matters

As a SEO Specialist, one of the things that I'm always talking about with my clients is the importance of proper keyword research. If you haven't heard of the term, just think of keywords as search phrases in Google. To Google and other search engines, keywords are really the foundation of a website. Search Engines view keywords as the basic building blocks that sites a built upon. And, picking the right keywords actually matter. While doing SEO work, I've actually discovered that the eventual failure or success of a website depends on how well one picks and uses keywords. So, what's the right way to do keyword research? Simply follow these Five steps and you'll have success:

How to Do Keyword Research

Step #1: Make a List

The best way to do this is to brainstorm potential ideas in a Word document. Simply open a new document and start typing out a general list of words or phrases that are important. As you start doing this, don't be too choosy or selective. Let whatever idea you have flow out of you and write out any idea or topic that comes to mind. In the future, we'll trim down the list into something that makes total sense.

Step #2: Come up With Topic Ideas

Now that we have a good list going, next we need to expand these keyword ideas into overall topics. At the bottom of your document, make a topics heading and look at your keyword list above to come up with overall topic ideas.
  • For Companies who Sell Services: If you own a service company, one of the best ways to come up with topic ideas is to write out the services that you business offers. For example, if you own a carpet cleaning business and also do tile cleaning, upholstery cleaning, and window washing, you'll want to write out each of these as topic ideas.
  • For Companies who Sell Products: If your business sells products, think of the overall niches that your audience has. For example, if your business sells health products, write out overall ideas that match your niche.

Step #3: Use a Keyword Research Tool

Now that we have a list of topics, next we need to use a Keyword Research Tool to get specific keywords from our ideas. While there are a variety of tools that do the job, we've found that these tools do the best job:
  • Moz Keyword Explorer: this tool works great for finding a variety of keywords in a variety of different industries.
  • Google Adwords Keyword Planner: this tool helps you find keyword ideas as well as finding local traffic for specific searches.

Step #4: Make a List

As you find keywords, it's important to start organizing your keywords into 3 different lists:
  • Primary Keywords: these are keywords that you absolutely would like to rank in Google.
  • Secondary Keywords: these are searches that you've like to rank in Google but aren't as critical as Primary Keywords.
  • Tertiary Keywords: keywords that you've like to rank for but it's not as totally critical that you do.

Step #5: Narrow Down Your List

Without a doubt, it's easy to find keywords but harder to decide if they are the right keywords. At this point, one of the best things to do is open up Google and search for keywords individually.  Look at the results closely, if the results include products or services that you're offering, then you’re on track. Ideally, you want to choose buying keywords, keywords that describe exactly what the client does. By the time you are done with this step, you'll have narrowed down your list with the best keywords at the top that describe exactly what your business does. Here's what we've learned about choosing keywords:
  • Singular vs Plural – if you choose keywords that are plural, they will rank for both singular and plural instances. For example, the keyword “Plumbing Company” will rank for both “Plumbing Company” and "Plumbing Companies."
  • Closely Related Keywords – Keywords that are very similar to each other will both rank if you’re targeting one of these keywords. Example, if you choose to rank for “Plumbing Dallas TX” it will rank for both “Plumbing Companies in Dallas TX" and “Plumbers in Dallas TX.”
  • Choose The Best Keywords – If you’re not sure if the keyword is a good one or not, just search for in Google. If you see informational searches in the top half of the First page, you’re seeing an informational search, not a search containing buying keywords.

Step #6: Create a Plan for Targeting Keywords

Now that we have three lists, the next thing we need to do is decide which keywords that you'd like to focus on for the homepage and inner pages on your site.
  • Homepage: It's a good idea to choose about Ten to Twenty keywords for use on the homepage.
  • Inner Pages: it's best to focus on One to Three keywords for inner pages.

Step #7: Implement Your Plan

Implementing the plan involves writing content for your homepage and inner pages that contain the keywords that you are targeting. For simplicity, focus on the homepage first then inner pages.
  • Headers: When writing content, it's always best to use article headers that use the Primary Keywords within the content header. For example, if you're keyword is "Plumbing Company" that a great headline would be "Why We're an Expert Plumbing Company." The article needs multiple headers seperating between every paragraph.
  • Keywords: As you write out the article, you'll want to sprinkle keywords throughout it that occur naturally in the content and don’t appear to be forced or over used. The rule of thumb here is to use the Primary keywords more, Secondary keywords less, and Tertiary Keywords at least once each in the article. If you can’t find a way to grammatically place a keyword into a header or the article, don’t do it.

Success!

If you've done everything correctly, then you'll end up with an awesome content on your homepage and inner pages that establish your brand, explain your products or services, and also start ranking in Google. If there's anything that we can do at Pushleads to help, be sure to call us at 828-328-4777. Have fun!
Scroll to Top