Marketing is All About Building Viability and Trust
A study done by DDB and OpinionWay reported that customers buy 36% more from companies they have “Liked” on Facebook. And that’s just one statistic; there are many hundreds more that back up the importance of using Facebook to grow your business. Ok, so, let’s be honest. Most of us know that Facebook Fan Pages are important. We know this. And, a great deal of us have actually created own own Facebook Fanpage for our businesses.
Fanbook Fan Pages Really Matter!
Many businesses know Facebook Fan Pages are important because they “get the word out there” and increasing market visability. Many have created a Fan Page their businesses, sent out invites, and HOPED that was enough. Yeah, no. That’s NOT ENOUGH to make your Fanpage successful. However, if you do create a Facebook Fan Page the right way, it will help boost and grow your business.
Honestly, most Facebook Fan Pages just aren’t successful. Jump on over to Facebook Search right now and you’ll see what I’m talking about. Just search (inside) Facebook for a Fanpage in a particular niche like “lawn and garden.” You’ll find a whole bunch of Fanpages that are visually boring, have no call to action, and don’t have many likes. It’s really true that most people just don’t know how to create a successful Fan Page that will actually GROW our business. But, don’t worry, there’s hope. At Pushleads, we know that it is possible to create a Facebook FanPage that really helps to grow a local business. How? Because we’ve done it!
What’s A Successful Facebook Fanpage?
A stellar Fan Page needs high End Branding, A Sexy Sales Page, and Regular Customer Interaction. You got to have professional branding. You need an easy to locate Sales Page. You’ve got keep customers with regular interesting and engaging posts. Now we’re onto something!
High End Branding
Facebook Fanpages need high end, high quality branding that attracts visitors to your brand and business. It’s important that your fan page be consistant with your online presence. This means that it needs to have the same “look and feel” as your brand. It needs to visually have the same logos and designs that your Website, Business Cards, and Flyers have. By extending your brand into Facebook with a well done Fanpage, you’re telling your clients and customers that your business understands the importance of being part of the most popular social network out there.
Call to Action
The Fanpage needs to have a crisp and clear call to action, or you simply won’t attract the right type of attention to your brand. Facebook’s new Call to Action signup button is a great way to build a clear way for people to interact with your business, right from the Fan Page. Ask yourself: “What is the goal of the Facebook Fan Page? Is it to get more traffic to your website, to get sign-ups, or to download an app? Depending on your goal for the Fan Page, you can place the call-to-action button to the left of the Like button to push visitors in the direction you want them to go.
Your Fanpage needs customized Fanpage AND engaging interactions. You’ve got keep customers with regular interesting and engaging posts. You have to interact with your visitors through your Wall Tab and elsewhere you Facebook and the web. Interacting with your visitors is one of the best ways of getting your visitors to keep coming back to your Fan Page, again, and again.
Go and Be Successful!
So, how does your current Facebook Fan Page measure up? Go there and look at it now. If you need to improve it, start setting aside time in your schedule to do so. As you improve the High End Branding, Call to Action, and Interaction, you’ll need a spike in your likes, sign-ups, downloads, and traffic to your website.
Now, go. Go and be successful with your Facebook Fan Page creation. SmileDon’t forget to tell us about it!